New York Times Licensing is a division of The New York Times that curates and licenses our world-class journalism, along with content from other globally-recognized media partners. We work with organizations and media to find the content that connects with their audiences and drives customer loyalty.

Brands can use licensed articles, images and videos in their marketing programs including to engage email audiences, drive website traffic or even keep their employees informed through internal channels. Our content, with a proven track record of attracting, entertaining and educating curious consumers, can help you position your brand as a thought leader on practically any subject.

Jonah Rosenberg/The New York Times
Deliver an unparalleled customer experience.
Looking for content and solutions designed to meet the needs of your brand's integrated marketing strategy? Reach and engage key audiences by licensing content from New York Times Licensing.

EDITORIAL SCOPE

Enrich your marketing plan by including licensed content. Our content can be used in a variety of ways, including in websites, dedicated content hubs, newsletters, branded print publications, in-app experiences, live activations, company intranets and more.

Business news, travel, luxury, technology, and culture — we offer a diverse portfolio of content that can appeal to niche audiences no matter their interests. Build a community and offer value by leveraging trusted content on the topics your customers care about. 

Reporters from The New York Times and our media partners are held to the highest standards and approach every story with the same rigor, reputation and depth. Enhance your content marketing creation with the journalistic independence, expertise and quality that have made The New York Times a trusted source for facts, insight and analysis.

We curate innovative journalism and storytelling across a range of verticals with media partners like The Economist, Scientific American and Harvard Business Review. Elevate your brand and increase the caliber of your offering with targeted content that resonates with more key audiences — including business leaders, influencers and millennials.

Use Cases for Marketing

Website Content

Supplement your content strategy with reliable and impactful information. We offer thought leadership, personal finance, lifestyle and a plethora of content pieces that can be used to engage audiences on your platform. Learn more about licensing web content.

 

Email Newsletters

Deliver value to prospects and customers by curating a selection of licensed content for your newsletter initiatives. Our premium content can be included in newsletter campaigns alongside your original content. Users will be able to click on newsletter links and read full articles without hitting paywalls. 

Outsourcing Industry News

Your clients care about what is going to affect their industry. Stay on top of trends with trustworthy insights from world-renowned publications and journalists. Our reporting spans the finance, entertainment, healthcare and business industries. 

Licensed Content for Marketing

Financial Content

Financial Content

Healthcare Content

Healthcare Content

All Content Feeds

All Content Feeds