Branding News

Rebrands, the latest trends, and the strategic reasons behind the way brands change how they look, covered daily for brand leads, strategists, and agencies doing the work, as interpreted by experts in the industry.
BWT Alpine Formula One car racing on track in front of spectators during a Grand Prix weekend.
Brands

Gucci Is Reportedly Eyeing Alpine F1 Title Rights for 2027

Dove Men+Care FIFA World Cup 2026 campaign visual showing a packed stadium with the brand’s official sponsor logo on the pitch.
Marketing

Match-Day Sweat Fuels Dove Men+Care’s World Cup Push

Heineken Fan Volunteers clean up a park while watching a soccer match outdoors as part of the brand’s match-day VTO campaign.
Marketing

Heineken Gives Soccer Fans a Summer VTO Excuse

Kool-Aid Hydration electrolyte drink mix boxes and single-serve sticks in Grape, Tropical Punch, and Blue Raspberry Lemonade flavors.
Marketing

Kool-Aid, Nike Return for Year 2 With New Ja 3 Release

The Shein and Temu logos with a judge's gavel beside it
Brands

SHEIN, Temu Clash Over Product Photos in U.K. Trial

Kraft Heinz’s "The United Tastes of America" campaign features HEINZ, Kraft, and Oscar Mayer products alongside classic summer cookout foods.
Brands

Kraft Heinz Unites Its Brands for America250 Cookouts

Latest Branding News

Partner Content

Ben Grossman, President of Saatchi & Saatchi New York
Advertising Industry

Trust, Joy, and Collaboration: The Key Tenets of a Great Client-Agency Relationship

DesignRush Podcast Thumbnail with Guest Matt Powell of Moroch Pictured in Headshot
Productivity

Why Multi-Location Brands Outgrow Their Agencies

Arie Tom chief marketing officer of GlassesUSA.com
Brands

Bestseller Reborn: GlassesUSA Taps Trends in $173 Billion Market

Latest Brands Trends

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