Tags: intel

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Intel advertises through comics

Intel, the chip manufacturer, has enlisted the help of Boom! Studios, a comic book publisher, to help with their latest advertising effort for the newly-unveiled Viiv processor. The comic, called Sherree's Secret will feature 20 pages of plot based around the home entertainment system, as well as full page ads from sponsors like Napster, who will tell consumers just why Viiv is so great to use.

Said Boom! publisher, Ross Richie:

We’re reeling! We just received the “Best New Publisher” award from Wizard magazine and got an incredibly favorable write-up in the 1-10-06 “Class of 2005” article in Publisher’s Weekly, and now we’ve been able to work with the world’s largest computer chip maker.


Yes...that makes perfect sense.
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AOL should ask, "What would Apple do?"

Editorial: Apple, to me, has become suddenly much more interesting, based on the sheer fact that they're at last switching to globally compatible computer chips. They're still overpriced and only occasionally innovative: The personal computer, the iMac (which, let's face it, was crap; but the point is, it worked), and the iPod/iTunes/iVideo and whatever else is in the near future. These sparks of luck have been far-between, but they have really worked and they are what made Apple a force to be reckoned with in the first place. Now that they're on Intel, there's a lot of potential competition, since they'll always be matched with their competitors.

So, while the G5 was once the fastest processor in the world, and then quickly lagged behind newer technology, Apple will never be able to make "fastest ever" claims, but they'll also never fall behind in the market.

Additionally, OSX will soon be available for PCs, and sure it's simple, but damn it's pretty.

Plus, iPod, iTunes, iVideo, and all of that.

Apple's future is looking remarkably bright, even for someone like me, an Apple-hater.

Article: And the point of all this tirade is that it leads into this article about how lame AOL is:

Whenever Apple is down, it bounces back with a product that is so imaginative and innovative it redefines an entire industry. For example, after experiencing stagnating sales and staggering losses, the company in 1998 released the translucent-backed iMac, which sold a million units in its first year on the market. Then, of course, there are the iPod and the iTunes online music store, which have revolutionized digital music (and generate almost 40 percent of the company's revenue).

The same can't be said for AOL, a company that continues to market itself by mailing out millions of free CD-ROMs with net-access come-ons. It is, in short, a technology company that eschews technology.