Email marketing guides | Emma

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February 10, 2026

6 SMS best practices every savvy marketer should know

Once you're ready to reach out to your customers with SMS, consider sending your messages at the most optimal times for the best results. While every individual uses their phone at different times of day, the average consumer checks their messages almost 11 times a day or more. Industry regulations dictate sending messages between 8 a.m. and 9 p.m. so as not to be intrusive, disruptive, or annoying, but audiences are most likely to respond and take action between mid-morning … Read More

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January 20, 2026

Email marketing in the AI era: Building trust through authentic engagement

As marketing teams embrace AI and a growing mix of channels, email remains the one medium that behaves most like … Read More

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January 1, 2026

5 steps for selecting the right email marketing platform for higher education

In a world full of one-size-fits all marketing technology companies, finding a vendor that really understands the higher ed sector … Read More

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October 23, 2025

Understanding nonprofit email journeys

Not all non-profit organizations are the same. Some have a revenue model based on donations, others rely on memberships. For … Read More

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October 7, 2025

Optimizing key email journeys by stages of the higher ed funnel

While not all institutions of higher education are the same, there is a set of key email marketing journeys they … Read More

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September 28, 2025

The case for email in modern marketing

Some say you never forget your first love. At Emma, we say you never forget your first email campaign. Do … Read More

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September 20, 2025

5 benefits of upgrading your higher ed institution’s email marketing technology

As decision-making time for higher ed marketing budgets nears, you’re likely contemplating which avenues are most f inancially worthwhile. With … Read More

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August 10, 2025

Relationship marketing 101

Learn how relationship marketing helps brands build trust, personalize customer experiences, and support long-term loyalty across the customer journey. Read More

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Email marketing inspiration for restaurants

When it comes to the restaurant industry, we all know that food is the main attraction. But as our culture … Read More

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Creative Testing: A Simple Guide for A/B Split Ideas

This presentation provides a simple guide of creative tactics you can test with your audience. Red or blue, long or … Read More

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10 tips to optimize your email CTAs

The point of any marketing message is to get a response, and to get a response you need the coveted … Read More

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Getting started with A/B and multivariate testing

Testing is an optimization service that will enable a brand to … Read More

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The ultimate guide to writing your first email newsletter

Email newsletters are an essential marketing tool for sharing information that goes beyond your products and services. People trust brands … Read More

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