Mad (EC, 1952 series) #198

Volume: 1

Price: 0.60 USD

Pages: 52

Editing: Al Feldstein (editor); Jerry De Fuccio (associate editor); Nick Meglin (associate editor)

Cover Thumbnail for Mad (EC, 1952 series) #198

Edit Cover
Cover Gallery

Mad

(Table of Contents)

Mad / cover / 1 page

Script:	?
Pencils:	?
Inks:	?
Colors:	?
Letters:	?

Genre:humor

Characters:

Alfred E. Neuman

Reprints (1)

in Mad (Thorpe & Porter, 1959 series) #194

Issue Data

Indicia / Colophon Publisher: E.C. Publications Inc.
Indicia Frequency: monthly except February, May, August and November
Printer: ?
Barcode: 709893323004

[no title indexed]

(Table of Contents: 1)

table of contents / 1 page

Pencils:	various
Inks:	?
Letters:	typeset

Letters Dept.

(Table of Contents: 2)

Letters Dept. / letters page / 2 pages

Script:	Al Feldstein
Pencils:	?
Inks:	?
Letters:	typeset

Genre:humor

The Dip

(Table of Contents: 3)

Bubble, Bottles and Boobs Dept. / comic story / 7 pages

Script:	Stan Hart
Pencils:	Mort Drucker
Inks:	Mort Drucker
Letters:	typeset

Genre:humor; satire-parody

Reprints (1)

in Mad (BSV - Williams, 1967 series) #110 (Juni 1978)

Indexer Notes

Spoof of motion picture "The Deep."

Don Martin Dept. Part 1: One Morning in a Drug Store

(Table of Contents: 4)

Don Martin Dept. / comic story / 1 page

Script:	Don Martin
Pencils:	Don Martin
Inks:	Don Martin
Letters:	typeset

Genre:humor

Reprints (1)

in Mad Special [Mad Super Special] (EC, 1970 series) #57 (Winter 1986)

Food for Thought

(Table of Contents: 5)

Vittle Issues Dept. / comic story / 2 pages

Script:	Arnoldo Franchioni
Pencils:	Arnoldo Franchioni
Inks:	Arnoldo Franchioni

Genre:humor

When the "UPC" Symbol Takes Over Completely

(Table of Contents: 6)

Code Front Moving In Dept. / comic story / 3 pages

Script:	Henry Clark
Pencils:	Henry Clark
Inks:	Henry Clark
Letters:	Henry Clark ?

Genre:humor

Reprints (1)

in Mad Special [Mad Super Special] (EC, 1970 series) #45 (Winter 1983)

School Supplies Unlimited 1978-79 Wholesale Catalogue

(Table of Contents: 7)

Torture of Learning Dept. / comic story / 4 pages

Script:	Tom Koch
Pencils:	Bob Clarke
Inks:	Bob Clarke
Letters:	typeset

Genre:humor

Reprints (1)

in Mad (BSV - Williams, 1967 series) #110 (Juni 1978)

Don Martin Dept. Part 2: Around Noon on a Movie Set

(Table of Contents: 8)

Don Martin Dept. / comic story / 1 page

Script:	Don Martin
Pencils:	Don Martin
Inks:	Don Martin
Letters:	typeset

Genre:humor

Reprints (1)

in Mad's Greatest Artists: Don Martin (Running Press Book Publishers, 2014 series) (2014)

Kids' Fresh New Comebacks to Parents' Tired Old Comments

(Table of Contents: 9)

Minority Retort Dept. / comic story / 3 pages

Script:	Tom Koch
Pencils:	Bob Clarke
Inks:	Bob Clarke
Letters:	typeset

Genre:humor

Reprints (2)

Spy vs. Spy

(Table of Contents: 10)

Joke and Dagger Dept. / comic story / 1 page

Script:	Antonio Prohías
Pencils:	Antonio Prohías
Inks:	Antonio Prohías

Genre:humor

Characters:

Black Spy; White Spy

Some Legendary Wire Hangers

(Table of Contents: 11)

Bent Offerings Dept. / comic story / 2 pages

Script:	Paul Peter Porges
Pencils:	Bob Clarke
Inks:	Bob Clarke
Letters:	typeset

Genre:humor

Characters:

Hunchback; Frankenstein Monster; Ronald McDonald; Dr. Jekyll; Mr. Hyde; Zorro; Snow White; Seven Dwarfs; Lady Godiva; Toulouse-Lautrec; Robin Hood; Robinson Crusoe; Friday; Three Musketeers; Roto-Rooter Man; Alfred E. Neuman

Reprints (1)

in Mad Special [Mad Super Special] (EC, 1970 series) #57 (Winter 1986)

The Lighter Side of... Fire

(Table of Contents: 12)

Berg’s-Eye View Dept. / comic story / 5 pages

Script:	Dave Berg
Pencils:	Dave Berg
Inks:	Dave Berg
Letters:	typeset

Genre:humor

Reprints (1)

in Mad Special [Mad Super Special] (EC, 1970 series) #56 (Fall 1986)

Warranty Questionnaire from the Purchasing Public

(Table of Contents: 13)

Seller Beware Dept. / text article / 1 page

Script:	Dick DeBartolo
Letters:	typeset

Genre:humor

You Can't Beat the System

(Table of Contents: 14)

Establishment Anguish Dept. / comic story / 4 pages

Script:	Tom Koch
Pencils:	Jack Davis
Inks:	Jack Davis
Letters:	typeset

Genre:humor

Reprints (2)

Ten Little Businessmen

(Table of Contents: 15)

There Goes the Neighborhood Dept. / comic story / 2 pages

Script:	Frank Jacobs
Pencils:	Harry North (credited as Harry North, Esq.)
Inks:	Harry North (credited as Harry North, Esq.)
Letters:	typeset

Genre:humor

Indexer Notes

Based on an idea by Charles M. De Fuccio.

Mad One-Time-Use Products

(Table of Contents: 16)

One to a Customer Dept. / comic story / 3 pages

Script:	Paul Peter Porges
Pencils:	Al Jaffee
Inks:	Al Jaffee
Letters:	typeset

Genre:humor

Reprints (4)

Alas

(Table of Contents: 17)

Counter-schlockwise Dept. / comic story / 5 pages

Script:	Lou Silverstone
Pencils:	Angelo Torres
Inks:	Angelo Torres
Letters:	typeset

Genre:humor; satire-parody

Characters:

Alas; Vermin; Mule; Flu

Reprints (1)

in Mad Special [Mad Super Special] (EC, 1970 series) #58 (Spring 1987)

Indexer Notes

Spoof of television sitcom "Alice."

Don Martin Dept. Part 3: One Evening in a Bus Station

(Table of Contents: 18)

Don Martin Dept. / comic story / 1 page

Script:	Don Martin
Pencils:	Don Martin
Inks:	Don Martin
Letters:	typeset

Genre:humor

What Competitive Russian and Japanese Enterprise Threatens Total Annihilation?

(Table of Contents: 19)

Mad Fold-In / activity / 1 page

Script:	Al Jaffee
Pencils:	Al Jaffee
Inks:	Al Jaffee
Colors:	?
Letters:	typeset

Genre:humor

Reprints (2)

Indexer Notes

Inside Back Cover (full color).

One Evening in the City

(Table of Contents: 20)

[Don Martin Dept.] / comic story / 1 page

Script:	Sergio Aragonés
Pencils:	Don Martin
Inks:	Don Martin
Colors:	?

Genre:humor

Indexer Notes

Back Cover.

Drawn-Out Dramas

(Table of Contents: 21)

comic story / 0 pages

Script:	Sergio Aragonés
Pencils:	Sergio Aragonés
Inks:	Sergio Aragonés
Letters:	Sergio Aragonés

Genre:satire-parody

Indexer Notes

No page count as gags appear in various places around the magazine.

Table of Contents ToC

Table of Contents

Mad
Mad
[no title indexed]
Letters Dept.
Letters Dept.
The Dip
Bubble, Bottles and Boobs Dept.
Don Martin Dept. Part 1: One Morning in a Drug Store
Don Martin Dept.
Food for Thought
Vittle Issues Dept.
When the "UPC" Symbol Takes Over Completely
Code Front Moving In Dept.
School Supplies Unlimited 1978-79 Wholesale Catalogue
Torture of Learning Dept.
Don Martin Dept. Part 2: Around Noon on a Movie Set
Don Martin Dept.
Kids' Fresh New Comebacks to Parents' Tired Old Comments
Minority Retort Dept.
Spy vs. Spy
Joke and Dagger Dept.
Some Legendary Wire Hangers
Bent Offerings Dept.
The Lighter Side of... Fire
Berg’s-Eye View Dept.
Warranty Questionnaire from the Purchasing Public
Seller Beware Dept.
You Can't Beat the System
Establishment Anguish Dept.
Ten Little Businessmen
There Goes the Neighborhood Dept.
Mad One-Time-Use Products
One to a Customer Dept.
Alas
Counter-schlockwise Dept.
Don Martin Dept. Part 3: One Evening in a Bus Station
Don Martin Dept.
What Competitive Russian and Japanese Enterprise Threatens Total Annihilation?
Mad Fold-In
One Evening in the City
[Don Martin Dept.]
Drawn-Out Dramas

Mad (Table of Contents)

Mad / cover / 1 page

Issue Data

[no title indexed] (Table of Contents: 1)

table of contents / 1 page

Letters Dept. (Table of Contents: 2)

Letters Dept. / letters page / 2 pages

The Dip (Table of Contents: 3)

Bubble, Bottles and Boobs Dept. / comic story / 7 pages

Indexer Notes

Don Martin Dept. Part 1: One Morning in a Drug Store (Table of Contents: 4)

Don Martin Dept. / comic story / 1 page

Food for Thought (Table of Contents: 5)

Vittle Issues Dept. / comic story / 2 pages

When the "UPC" Symbol Takes Over Completely (Table of Contents: 6)

Code Front Moving In Dept. / comic story / 3 pages

School Supplies Unlimited 1978-79 Wholesale Catalogue (Table of Contents: 7)

Torture of Learning Dept. / comic story / 4 pages

Don Martin Dept. Part 2: Around Noon on a Movie Set (Table of Contents: 8)

Don Martin Dept. / comic story / 1 page

Kids' Fresh New Comebacks to Parents' Tired Old Comments (Table of Contents: 9)

Minority Retort Dept. / comic story / 3 pages

Spy vs. Spy (Table of Contents: 10)

Joke and Dagger Dept. / comic story / 1 page

Some Legendary Wire Hangers (Table of Contents: 11)

Bent Offerings Dept. / comic story / 2 pages

The Lighter Side of... Fire (Table of Contents: 12)

Berg’s-Eye View Dept. / comic story / 5 pages

Warranty Questionnaire from the Purchasing Public (Table of Contents: 13)

Seller Beware Dept. / text article / 1 page

You Can't Beat the System (Table of Contents: 14)

Establishment Anguish Dept. / comic story / 4 pages

Ten Little Businessmen (Table of Contents: 15)

There Goes the Neighborhood Dept. / comic story / 2 pages

Indexer Notes

Mad One-Time-Use Products (Table of Contents: 16)

One to a Customer Dept. / comic story / 3 pages

Alas (Table of Contents: 17)

Counter-schlockwise Dept. / comic story / 5 pages

Indexer Notes

Don Martin Dept. Part 3: One Evening in a Bus Station (Table of Contents: 18)

Don Martin Dept. / comic story / 1 page

What Competitive Russian and Japanese Enterprise Threatens Total Annihilation? (Table of Contents: 19)

Mad Fold-In / activity / 1 page

Indexer Notes

One Evening in the City (Table of Contents: 20)

[Don Martin Dept.] / comic story / 1 page

Indexer Notes

Drawn-Out Dramas (Table of Contents: 21)

comic story / 0 pages

Indexer Notes

Mad

(Table of Contents)

[no title indexed]

(Table of Contents: 1)

Letters Dept.

(Table of Contents: 2)

The Dip

(Table of Contents: 3)

Don Martin Dept. Part 1: One Morning in a Drug Store

(Table of Contents: 4)

Food for Thought

(Table of Contents: 5)

When the "UPC" Symbol Takes Over Completely

(Table of Contents: 6)

School Supplies Unlimited 1978-79 Wholesale Catalogue

(Table of Contents: 7)

Don Martin Dept. Part 2: Around Noon on a Movie Set

(Table of Contents: 8)

Kids' Fresh New Comebacks to Parents' Tired Old Comments

(Table of Contents: 9)

Spy vs. Spy

(Table of Contents: 10)

Some Legendary Wire Hangers

(Table of Contents: 11)

The Lighter Side of... Fire

(Table of Contents: 12)

Warranty Questionnaire from the Purchasing Public

(Table of Contents: 13)

You Can't Beat the System

(Table of Contents: 14)

Ten Little Businessmen

(Table of Contents: 15)

Mad One-Time-Use Products

(Table of Contents: 16)

Alas

(Table of Contents: 17)

Don Martin Dept. Part 3: One Evening in a Bus Station

(Table of Contents: 18)

What Competitive Russian and Japanese Enterprise Threatens Total Annihilation?

(Table of Contents: 19)

One Evening in the City

(Table of Contents: 20)

Drawn-Out Dramas

(Table of Contents: 21)