Reeno Reluv began his journey in the underground music scene in the early '90s, working with Black Market / Soulseduction (Vienna) and Temple Records (NYC). Though he left the record biz in 2005, his passion for music stayed strong—he still DJs and promotes clubs today.
In the mid-'90s, he threw parties in NYC (Mental, Killer) and Vienna (@Flex, @Kunstwerk) later going local with gigs at Vienna’s H.A.P.P.Y. and hosting The Rendezvous, a 10-year weekly for soulful music lovers.
In the 2010s, he joined the WHOOP! crew, revived PRIVATE DANCER with Rainer Klang, and played with the Soul Nuggets collective at Café Drechsler for 4 years.
Lately, he DJs at events like Laguna, A Party Called Jack, SASS, Love-Fi, Wirr, and Celeste.
Currently, he promotes DRAG-ÉE (drag meets house) and hosts the monthly Reeno Says show on Res.Radio.