Games and Virual Marketing Article, by Henry Jenkins
I posted it to my own LJ
http://www.livejournal.com/~kestrell
The article includes a lot of really good info/links. Also, for anyone interested in this topic, I would recommend two science-fiction stories, the first a shor story by Verner Vinge called "Fairmont High," (available for some price like a dollar on
http://www.fictionwise.com)
and the second a book by William Gibson, Pattern Recognition.
http://www.livejournal.com/~kestrell
The article includes a lot of really good info/links. Also, for anyone interested in this topic, I would recommend two science-fiction stories, the first a shor story by Verner Vinge called "Fairmont High," (available for some price like a dollar on
http://www.fictionwise.com)
and the second a book by William Gibson, Pattern Recognition.