Name a colour and save a life

http://www.ownacolour.com/

Dulux and Unicef are doing something that I think is pretty cool.  Computer screens can now display around 16.7 million different colours.  Dulux and Unicef are asking people to name these colours for £1 each (or more if you can afford / want to).  Each colour only gets named once and you can say why that colour is important to you.  There are various drill downs / searches to help you find your colour and if the one you want has been taken it suggests similar available alternatives. 

I personally think this is a rather brilliant idea and hope you will support this.
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