MiniMBA Resources
All the latest news, events and marketing insights from Mark and our community
Articles
The latest news and insights from Mark Ritson and the MiniMBA community.
Daisy TrumanJul 3, 2026 2:37:15 PM8 min read
Mark Ritson is let loose at Cannes Lions 2026
If you live under a rock or don’t have LinkedIn (because they are the same thing these days), you may have missed that last ...
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Peter SumptonJun 30, 2026 6:36:47 PM4 min read
Listen, audio is your secret weapon when it comes to ESOV
Don’t overlook audio as part of your media mix. Used well, it doesn't just add reach – it supercharges the return on every ...
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Rachel MorrisJun 30, 2026 12:35:49 PM3 min read
“Why capability building is a priority for CMOs in 2026” – three marketing leaders weigh in
AI, a loss of marketing ‘training grounds’ and ever-evolving ways to reach your customers… why building marketing team ...
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Case Studies
See how MiniMBA is helping transform businesses and careers around the world.
Rachel MorrisFeb 11, 2026 12:15:00 AM13 min read
How one CMO used MiniMBA to win an IPA Effectiveness Award
In a four-part series with MiniMBA alumni Darren Milton, we explore how the 4Ps saved a 100-year-old brand. In part two, we ...
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Rachel MorrisDec 18, 2025 12:15:00 AM10 min read
The MiniMBA frameworks behind Rangemaster’s brilliant new ad
When we saw the new TV ad from Rangemaster, we recognised some deft brand diagnosis work at play... We reached out to MiniMBA ...
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Rachel MorrisNov 12, 2025 12:15:00 AM13 min read
How the 4Ps saved a 100-year-old brand: Boundless' CMO
In this four-part series with MiniMBA alumni Darren Milton , we look at how the marketing mix helped a legacy membership club ...
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Webinars
Join live events with your favourite marketing professor or catch up on-demand.
MiniMBAJul 9, 2026 10:26:15 AM1 min read
MiniMBA in Management: Virtual Open Day – register now
Start ReadingMiniMBAJul 7, 2026 3:34:52 PM< 1 min read
MiniMBA in Brand Management: Virtual Open Day – register now
Start ReadingMiniMBAJul 6, 2026 12:59:30 PM< 1 min read
MiniMBA in Marketing: Virtual Open Day – register now
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