Put your products in front of millions with Google

Get your products on Google and grow your business with Google AI. Reach millions of customers with Merchant Center as they search, shop, stream, and scroll.

Create your account

Be everywhere your customers shop on Google

YouTube

Maps

Images

Reach customers from discovery to decision with Google Search

Connect with customers whether they’re starting their journey with broad and exploratory questions or looking for your exact product. Turn their search journey into measurable results for your store.

A google search for “sunglasses” with sponsored shopping results at the top of the page.

Get discovered on YouTube

Put your brand where millions of people research products. Reach viewers through the creators they trust and turn their interest into action.

A YouTube search for “snowboard” with a video ad and sponsored products beneath.

Drive more foot traffic from Google Maps

Show up when shoppers search for products nearby. Guide people from their screens straight to your physical store to grow your local sales.

A Google Maps search for “headphones near me” with a map pin and sponsored products beneath.

Go from “eye to buy” on Google Images

Be there from the first spark of inspiration to visual searches. Use AI to stand out and turn visual discovery into results for your store.

A Google Image search for “eye cream” with sponsored shopping results.

Build buyer trust before the very first click

With Google Merchant Center, you can keep your product details accurate and up to date. Show your latest inventory, promotions, and shipping info to shoppers to find exactly what they need, the moment they need it.

Learn how Merchant Center works

View how it works

Create your Merchant Center account

Create your free account and provide basic information like your business address, phone number, and website.
Add your products to Google

Simply add product details like title, price, and more. Use a Google Sheets template, upload a file, or automatically import products from your online store.
Grow your business with tailored insights

Get tailored, actionable insights on price and promotions with clear recommendations to optimize and grow your business.
Scale your success with Google Ads

When ready, promote your products with Google Ads and set your goals whether it’s driving in store or online sales, new customer acquisition or retention.

Connects seamlessly with your e-commerce store

Connect your Shopify, Wix, or WooCommerce storefront to automatically import your inventory and show your latest products to millions of shoppers across all of Google.

Reach your goals with Merchant Center

Real results from real businesses

A bucket full of Beekman 1802 bars of soap for sale.

A model wearing Rothy's shoes over a mirror in the desert.

A chef wearing an apron cooking in the kitchen, using a smart slow cooker device in the foreground.

+280% increase in ROI since 2019

“With a few clicks of a button, we are able to sync our entire catalog from Shopify into Merchant Center...and feed that data into our smart shopping campaigns and get them live within a couple days.”

Adam Bshero, Co-owner, Beekman 1802

+58% Increase in revenue

“Performance Max has allowed us to reach more customers in a way that we were never able to do before.”

Kate Barrows, VP of Growth, Rothy’s

+33% Increase in online ROAS

“Performance Max is a powerful tool that positively impacts the customer journey online or in-store.”

Seth Hagerty, Marketing Director Best Buy

Performance statistics are specific to this advertiser and individual results may vary.

It only takes a few steps to reach millions of customers on Google

Create your account

Frequently asked questions

What is Google Merchant Center?

Merchant Center is a free tool that helps millions of shoppers on Google discover, explore, and buy your products. With a Merchant Center account, you can upload and manage your product data so that your products appear across Google Search, Maps, YouTube, and more.

How much does Merchant Center cost? Is it really free?

Creating a Merchant Center account and showing your products on Google is free of cost. You can add and manage your product listings directly from Merchant Center.

When you’re ready, you can supplement your organic listings with paid advertising. Paid product ads show up more prominently and can reach even more potential customers. With our Performance Max campaigns, you choose the goals you want to achieve, and you’ll never pay more than your monthly budget cap.

What do I need to create a Merchant Center account?

You need to be a retailer selling products through a website, in a physical store, or both. To sign up, you’ll need a Google account. If you don’t have one yet, you can create one for free on the Create an account page. Then visit Merchant Center to tell us about your business, choose where your customers will check out (on your website or at your local store), and add your products.

Learn more about getting started and how to manage your products across Google’s surfaces by visiting the Google Merchant Center Onboarding Guide.

Where will my products show up on Google?

Once your products are added and confirmed as eligible, they can show up across different Google surfaces, such as Google Search, Google Maps, YouTube, Google Shopping tab and Google Images. Learn where your products will show up on the Where Google shows your free listings help page.