americanas

For their online counterpart, formerly known as "Americanas.com", see americanas/e-commerce.

1929–1972	1972–1994	1994–2020 (primary); 2020–2021 (secondary/corporate)	2020–2021 (primary)	2021–present

Lojas Americanas

1929–1972

Until 1972, Lojas Americanas did not have a definitive logo, only the text "Lojas Americanas".

1972–1994

1994–2020 (primary); 2020–2021 (secondary/corporate)

Monogram (2018–2021)

Americanas

2020–2021 (primary)

Despite the physical and e-commerce assets sharing the same brand name, they used to have different logos due to each one being operated by distinct companies, as the physical one was still using the all-uppercase wordmark, while the e-commerce one was all-lowercase.

americanas

2021–present

Designer:  Ana Couto Branding

Typography:  Helvetica (modified)

Launched:  Unknown

Monogram (2021–present)

After the merger of Lojas Americanas S.A. into B2W (now americanas sa), the physical Americanas stores adopted the all-lowercase logo of their online counterpart.