“Less frequent words tend to be longer, and more frequent words tend to be shorter.” You probably already observed Zipf in your own content distribution; shorter content pieces achieve more distribution.

What is Yphrum spelled backwards?
“Systems that shouldn’t work sometimes do.”

“Things that can’t go on forever, don’t.”

The McNamara Fallacy is that one can make decisions based solely on metrics, ignoring all other information.

We Lions are seeing opportunity for marketing teams to turn away from that fallacy today. Within their teams are people who know how the company can be successful, but these people can not express it in numbers.

‌ “The universal aptitude for ineptitude makes any human accomplishment an incredible miracle.”

Murphy’s Law, the most esteemed and applied of all quasi-natural laws, is a misinterpretation of truly useful guidance. While the popular version may be useful when you throw your hands up at the dumpster fire before you, the actual Murphy just wanted you to plan for humanity.

When a distinguished but elderly scientist states that something is possible, he is almost certainly right. When he states that something is impossible, he is very probably wrong.

No scientific discovery is named after its original discoverer.

It is very hard to undo the stinky poo.

Any headline that ends in a question mark can be answered by the word no."

What luck that I was going to write about a delightful-to-consider social “law” today: Tesler’s Law of the Conservation of Complexity and how it could apply to B2B marketing strategy.