cleverest remark I've heard lately
"I poured root beer into a square glass. Now I have just beer."
It was the celebrated youth movement, though, that precipitated the most vehement and irreconcilable arguments. Emerson [William A. Emerson Jr., the editor in chief], who had two adolescent daughters, regarded the whole phenomenon with a mixture of horror and fascination. His commercial instincts, however, convinced him that this was a subject that would sell millions of magazines. [After the magazine's first Beatles cover] sold out, and a second Beatles cover did the same, Emerson knew that nobody cared very much about explanations. A cover story on Sonny and Cher sold very well too, and so did one on Bob Dylan, and Drugs on the Campus, and Teen-Age Drinking, and the Peril of Pep Pills. Our younger editors were still not satisfied with this paternalistic approach, however, and in time the youth fad became almost a religion among magazine editors, and so we went along with the herd in publishing stories on body paint and old-costume fashions and various weird rock groups.I think the condescending and dismissive attitude that reeks from this passage, which clearly applies to the Tolkien article - Resnik says the Tolkien Society of America was so wildly popular it had 800 members! 800! - is also evident both in the presentation and the content of the Tolkien article.
Whether this was really good journalism was a matter of endless debate. I myself strongly opposed the whole trend, arguing that most Americans do not dance to rock music or smoke marijuana, after all, that all the teen-agers together represent a relatively small part of the population, and that the median age in this country is not getting younger, as many people think, but older. In short, as the times changed, my own role gradually changed from that of the young militant to that of an aging conservative. ... I vetoed the whole subject of Tiny Tim. (Decline and Fall (Harper & Row, 1970), p. 218; Friedrich was 36 at the time, Emerson was 43.)