About

Hello, I’m Xavier Oyharçabal

As a freelance creative entrepreneur based in Paris, I help brands and communities build their voice and presence. My work, often under the name Scratchy, combines diverse talents, from digital brand strategy and trilingual copywriting (English, French, Spanish) to community leadership and public speaking.

My unique background, shaped by my Caribbean roots and a passion for African diasporic cultures, fuels my entrepreneurial vision. I believe in using my skills to not only grow businesses but also to educate and empower.

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My Expertise in Action

I’ve built a career on a blend of creative and corporate experience, giving me a rare perspective.

Brand Strategy & Marketing:

• From 2012 to 2017, I was a global media and digital agency network expert at RECMA. I created an innovative digital industry matrix that simplified complex agency expertise for clients, helping RECMA expand its market intelligence services and legitimize its position in the digital space.
• In 2011, I worked as a digital brand specialist for Havas Creative in Bulgaria, advising government institutions and businesses on establishing their social media & digital footprint.

Community Leadership & Content Creation:

• In 2017, I founded Paname Beatbox Hustlers, a digital community and association. Since then, I have become a recognized Human Beatbox community leader, curating events and creating digital content that documents the culture’s evolution in Europe.
• My leadership led me to become the social media manager for major organizations like la Cup Beatbox Worldwide, Camion Scratch, Beatbox France.

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On Stage & Beyond

My work isn’t just behind the scenes. As a Human Beatbox live performer, Master of Ceremony & Krumper, I’ve toured performed & dance with internationally known artists like Ala.ni and competed on a global stage. My accomplishments include:

• Winning the international 7 to Smoke tournament at SBX CAMP 2019 in Krakow, Poland.
• Becoming the Royal Beatbox Battle 2019 vice-champion in Bordeaux, France.
• Current Crew Category French Beatbox Vice-Champion 2023 in Angers with OHLALA

Off the stage, I’ve been a former semi-professional basketball player & coach, a skill that taught me adaptability and leadership. My multicultural background, born in Guadeloupe and raised in French Guiana, studying in France, graduating in Spain and working around the world has given me a global perspective that enriches all my creative work.

MAJOR MILESTONES

Festival Alliance des Corps x PBH
Palais de Tokyo
Paris, 18-21 September 2022

PBH International Beatbox Convention
L’Espace Culturel du Parc
Drancy, 21-22 April 2022

Urban Altitude Festival
Montparnasse Tower
Paris, Oct-Nov 2021

MEDIA APPEARANCES

Scratchy | 7 To Smoke Battle Champion 2019
SBX Camp 2019, Krakow Poland

Ala.ni chante Papa
Musiques du Monde sur RFI Nov. 19

Ala.ni chante Wales & Sha la la
A Take Away Show, La Blogothèque

Sur les Murs * Episode 1
Ohlala beatbox crew on TV5 Monde

Initiation au Beatbox avec Scratchy
Inside the Cypher Podcast Apr. 20

French Beatbox Community Spotlight
Interview led by PYE from BoxConGlobal

Diversity in Beatboxing
The E-Cast by BoxConGlobal

Interview by Scratchy x Beatbox Ivoire
with Doombeatz, Community leader
Franco Micro Phonie beatbox online 2020