By Seb Joseph Before the ink was dry on the LiveRamp deal, Publicis Group CEO Arthur Sadoun had personally sent 500 emails. To clients, to…
By Ronan Shields Publicis Groupe’s strategic rationale for acquiring LiveRamp for $2.1767 billion appears to center on accelerating its shift toward data-driven, higher-margin, “principal” operating…
By juthompson@hubspot.com (Justina Thompson) Brand mentions aren’t a new concept, but answer engine optimization (AEO) is giving them a different weight. Brand mentions are any…
By Krystal Scanlon The Trade Desk has a long history of AI ambition and a more complicated history of AI delivery. Its latest effort is…
By Michael Bürgi This briefing is made available to all Digiday readers through a partnership with sponsor DirecTV Advertising. Outcome. Defined as “the final result,…
By Headlines Team There are moments in life that leave a mark. As we navigate our careers, relationships, and personal growth, we inevitably accumulate experiences…
By Kimeko McCoy Live sports could be described as one of the last bastions of live television. With so many eyeballs in one place at…
By Seb Joseph The most important AI lesson senior marketers are learning: start with the process, not the agent. Buried beneath all the noise about…
By Seedtag Joseph Meehan, Chief Exchange and Supply Officer, Seedtag Programmatic buying has long relied on a combination of identity-based and contextual signals to guide…
By Adjust Tiahn Wetzler, director of marketing, Adjust A common challenge for mobile gaming companies operating at scale is adapting infrastructure without disrupting performance. With…
