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“The world doesn’t need another Tele or Strat clone – it just doesn’t”: Why Guitar Center is launching its own guitar brand that’s “meaningfully better and differentiated”
The retail giant caught heat last month when it revealed plans for a new guitar brand, when some took issue with it crowdsourcing ideas for limited remuneration or reward.









![[L-R] Roman and Tom Morello](https://guitar.com/wp-content/uploads/2026/05/Tom-Morello-Roman-hero@2000x1500.jpg)
