Is betting getting you hooked?

Is betting getting you hooked resources

On this page:

About the campaign

The Department of Health’s new gambling harm awareness campaign, Is betting getting you hooked? shows how something that seems harmless at first can lead to a lot of harm.

Why it matters

  • Betting products are designed to hook you in.
  • Betting on sport is one of the highest risk gambling activities.
  • Sports betting is most popular among males aged 18 to 24.
  • More than a third of Victorians who bet on sport experience gambling harm.

Download the toolkit as a PDF

Download a PDF version of the campaign toolkit to help you share the campaign with your community and help raise awareness of the harms of online betting and the support services that are available.

Download campaign toolkit (3.37MB PDF)

Videos

VIDEO 1 - Is betting getting you hooked? (30 sec)

Suggested post copy:
Betting can feel pretty harmless at first. But when it hooks you in, it can start to cause harm before you realise. If you’re seeing the early signs of betting harm, get free, confidential, 24/7 support today.
Visit gamblershelp.com.au/hooked or call 1800 858 858. @gamblershelpvic

VIDEO 2 - Find yourself betting in your downtime? (15 sec)

Suggested post copy:
Find yourself betting in your downtime? Betting might be getting you hooked. If you’re seeing the early signs of betting harm, get free, confidential, 24/7 support today.
Visit gamblershelp.com.au/hooked or call 1800 858 858. @gamblershelpvic

VIDEO 3 - Starting to lose more than you thought? (15 sec)

Suggested post copy:
Starting to lose more than you thought? Betting might be getting you hooked. If you’re seeing the early signs of betting harm, get free, confidential, 24/7 support today.
Visit gamblershelp.com.au/hooked or call 1800 858 858. @gamblershelpvic

VIDEO 4 - Thinking about betting more and more? (15 sec)

Suggested post copy:
Thinking about betting more and more? Betting might be getting you hooked. If you’re seeing the early signs of betting harm, get free, confidential, 24/7 support today.
Visit gamblershelp.com.au/hooked or call 1800 858 858. @gamblershelpvic

Suggested video use:
Post videos on your socials or embed on your websites. Tag @gamblershelpvic and link to https://gamblershelp.com.au/hooked/

Posters

Suggested use:
Print and display posters in your workplace, waiting areas or on community noticeboards.

Digital display

Suggested use:
Add a digital asset to your website, email footer or EDMs. Display a TV static on a screen in your venue. Link the asset to gamblershelp.com.au/is-betting-getting-you-hooked

Social media

Suggested use:
Post static and carousel tiles to your Instagram or Facebook feeds, reels or stories. Tag @gamblershelpvic.

Static tiles

Suggested post copy:
If you’ve spotted the early signs of betting harm in yourself or someone you know, confidential, free support is available 24/7 at gamblershelp.com.au/hooked or call 1800 858 858. @gamblershelpvic

Carousels

Suggested post copy:
If you’ve spotted the early signs of betting harm in yourself or someone you know, confidential, free support is available 24/7 at gamblershelp.com.au/hooked or call 1800 858 858. @gamblershelpvic

Suggested post copy:
If you’ve spotted the early signs of betting harm in yourself or someone you know, confidential, free support is available 24/7 at gamblershelp.com.au/hooked or call 1800 858 858. @gamblershelpvic

Key messages

Tagline: Is betting getting you hooked?

Primary message:

Betting can feel pretty harmless at first. But when it hooks you in, it can pull you away from what matters and start to cause harm before you realise.

If you’re seeing the early signs of betting harm, ask yourself – is betting getting you hooked?

Signs of harm variations:

  • Find yourself betting in your downtime? Betting might be getting you hooked.
  • Thinking about betting more and more? Betting might be getting you hooked.
  • Starting to lose more than you thought? Betting might be getting you hooked.
  • Is betting distracting you from what matters? Betting might be getting you hooked.

Call to action:

Spot the early signs of betting harm.

Get free, confidential, 24/7 support today.

Visit gamblershelp.com.au or call 1800 858 858.

Translated assets

Translated materials are available below for sharing, including posters, social media assets and banners.

Translated posters (Web version)

Translated posters (Print version)

Social media carousel pack

Banner (1690x690 px)

Contact

If you have questions, or would like to discuss opportunities to promote the campaign further, please email the Victoria Department of Health at ghpr-support@health.vic.gov.au.

https://gamblershelp.com.au/hooked/resources/
Last updated: 26 Jun 2026
Printed on: 11 Jul 2026