Nike Is Embracing the Mess: Inside the Brand's New World Cup Campaign
Nike's twelve-week campaign is putting its commitment to football front and center, and just in time for the World Cup. But the brand's campaign and product strategy are making a much bigger statement.
![[MEMBER BRIEF] The Cost of the Future: Who Gets to Participate in the AI Era, and Who Doesn't](https://cdn.prod.website-files.com/5d7da04028ecca2357d6b3b0/6a1857d18eac902ef9ae469c_hyperscalers.jpg)
![[POLICY BRIEF] The Halo Effect of the New Economy](https://cdn.prod.website-files.com/5d7da04028ecca2357d6b3b0/69e6a78c356551a802c97d80_masthead-p-500.jpg)
-p-500.webp)
![[MEMBER BRIEF] Return on Experience and the New KPIs of Store Design](https://cdn.prod.website-files.com/5d7da04028ecca2357d6b3b0/69e84f1bd6e2b371588ca5c8_returnonexperience-p-500.jpg)
-p-500.jpg)
![[MEMBER BRIEF] Finding Meaning in the NRF 2026 Hype](https://cdn.prod.website-files.com/5d7da04028ecca2357d6b3b0/696acfe91130c5214942973c_Lore%20article%20(5)-p-500.png)
![[RESEARCH] The Concierge Economy: Understanding AI's True Role in the Shopping Experience](https://cdn.prod.website-files.com/5d7da04028ecca2357d6b3b0/696142fbf69ae8be9bac2474_Cimulate%20Research-p-500.png)
![[MEMBER BRIEF] 2026 Predictions: Autonomy, Sovereignty, and Consumers Reclaiming Their Power](https://cdn.prod.website-files.com/5d7da04028ecca2357d6b3b0/695c3a613da3be866329c9f2_autonomyandsovereignty2-p-500.jpg)
-p-500.png)
-p-500.jpg)
![[MEMBER BRIEF] Agentic Commerce and the eCommerce Siteâs New Existential Crisis](https://cdn.prod.website-files.com/5d7da04028ecca2357d6b3b0/69432f5c119e821e3d7dbfa9_agent-trap-p-500.jpg)
-p-500.png)
