Media Kit
A trusted source of local news about city and county government, arts and culture, education, environment, health and business.
Audience Profiles
54% report a household
income $100,000 or higher
81% earned a Bachelor’s
degree or higher
94% give to nonprofit causes
300K+
Monthly website visitors
70K+
Newsletter subscribers
2K+
Average newsletter subscribers added per month
45%
Open rate on our daily newsletter (industry average is 27%)
Tarrant County’s fastest growing source of factual, independent news.
Free
We’ll never have a paywall
Fair
All the facts, no opinions
Local
We strengthen our community
Our Solutions
Build a valuable relationship with our audience through our partnership opportunities.
Events
Connect with Tarrant County’s most
engaged thought leaders through our
high quality, informative event series. Sponsor packages are available.
Past events include:
- Panther Island
- Early Childhood Education
- Fort Worth ISD trends
- Mental health care
- Gentrification
- Rising cost of home ownership
- Community listening
Email Blasts
Deliver your message to thousands of
civic-minded residents across
North Texas.
Choose a day Monday through
Saturday, upon availability.
- Ads are due two weeks prior to run
date. - One email blast available per week
- 600 x 800 ad creative size
Newsletters
In addition to our weekend and weekday newsletters, we have specialty newsletters for business and education.
- Limited placements available in each edition.
- 600 x 200 ad size
Specialty Pages
Our website offers special placements for specialty content.
- Obituaries
- Food & Dining
Website
Placements available on the site include run-of-site or category-level placements such as business, education, health and more.
- 300 x 250 pixels – mobile & website block ad
- 320 x 50 pixels – mobile leaderboard
- 728 x 90 pixels – website leaderboard
- 970 x 90 pixels – wide website leaderboard
- 140 x 50 pixels – logo
Platinum Sponsorship Packages
Platinum sponsorships are limited to four organizations per month.
- Newsletter static banner
- Rotating leaderboard banner ad
- Rotating block ad
- Clickable static logo
- Logo and level listed on digital donor wall
Newsletters
Reach engaged Tarrant County residents with our newsletter products.
Digital Ad Specs
| Ad Type | Dimensions | File/Creative Type | Device |
|---|---|---|---|
| Newsletter | 600×200 (or 600×100) | GIF/JPEG/PNG | Desktop, Tablet, Mobile |
| Super Leaderboard | 970×90 | GIF/JPEG/PNG | Desktop, Tablet |
| Leaderboard | 728×90 | GIF/JPEG/PNG | Desktop, Tablet |
| Medium Rectangle | 300×250 | GIF/JPEG/PNG | Desktop, Tablet, Mobile |
| Small Mobile Banner | 320×50 | GIF/JPEG/PNG | Mobile |
| Logo | 140×50 | GIF/JPEG/PNG | Desktop, Tablet, Mobile |