ALTWhat’s next for “Gen Z’s internet sanctuary?” Tumblr’s resurgence proves what we’ve always known: fandom culture is pop culture. In 2026, we’ll keep pushing it forward, sustaining Tumblr as a deeply loved space for fandom, where the next wave of creativity takes shape.
How was your 2025 on Tumblr? What were your fandom highlights? Add your voice to Year in Review by using #tumblr 2025.
Some of Tumblr’s favorite TV shows of 2025 really leaned into the chaos of the world, and fan artists, GIF editors, meme creators, and text posters were so here for it.
Apocalyptic The Last of Us—a longtime Tumblr favorite due to the popularity of the games, its queer love story, and the show’s leading man—had you making 78k original posts with 9 million notes.
Severance’s stylish, surreal workplace unease struck a chord, making you question the very nature of work, across over 93k original posts that garnered over 8.5 million notes.
And the feral survivor thriller Yellowjackets had the sapphics living out their girlrage fantasies in over 114k original posts with over 8 million notes.
An honorable mention goes to #conclave and #the pope, which together garnered almost 3.5 million notes across 27k original posts as the death of Pope Francis this year brought about a resurgence of GIFs, art, and fanfic from the 2024 film Conclave.
Wow. When the world is in disarray, sometimes all you can do is watch fictional chaos on the screen (which sometimes bleeds into IRL chaos anyway, sigh), and then stick a GIF on your blog like you’re collecting them for later.
How was your 2025 on Tumblr? What were your dystopian TV highlights? Add your voice to Year in Review by using #tumblr 2025.
Sometimes, a weird meme just...happens, and no one quite knows why. In September, you discovered Juggling Lab, an app for devising and animating juggling patterns to help people learn them. Suddenly, our dashboards were filled with stick figures and red balls. #Juggling lab spiked and became a silly little source of joy on Tumblr for a moment there—with folks using the software to create GIFs and memes, and sending little red balls into each other’s ask boxes. The tag made it into the top trending topics on Tumblr in September and generated over 2 million notes in its short period of infamy, prompting Juggling Lab’s main developer to take to Reddit: “for some reason known only to the internet gods, Juggling Lab has been trending lately on Tumblr. The creativity of people astounds me.”
@lolmatdi1: "You are on this council, but we do not grant you the rank of master."
@foone: "Tumblr right now"
@lun4cat: please, please help, they’re going everywhere
@fireball-me: Boxing
How was your 2025 on Tumblr? Did you catch Juggling Lab as it was happening? Have a favorite GIF to remember it by? Add your voice to Year in Review by using #tumblr 2025.
2025 has also been a year of wholesome memes spreading comfort and humor. On January 2, an image of the solar system with the caption “let’s orbit around mama” launched our year of memes with the Mamaposting meme trend, which quickly spread across Tumblr and, well, everywhere else.
Blogs were created, and posts were made, garnering over 4 million notes. Folks found “whimsy in the innumerable qualities of mama” and solace in the warm, fuzzy feeling of being under the care of a maternal being, be that the sun, a luminous lion, or a traffic cone.
My luminous mama (@cognitohazardous):
let's overthrow mama (@mutt-boy):
Being nefarious with mama (@moonshineshrew):
curled up with mama.... protected by mama.... let's be warm with mama... (@fatalisticme):
let’s lay flat on our ovoidal mama (@riqthegoofygoober):
My ancient mama (@im-out-of-the-blues):
How was your 2025 on Tumblr? What were your mamaposting highlights? Add your voice to Year in Review by using #tumblr 2025.
2025 has been a year with no shortage of good and bad, dystopian, bizarre, and outright outrageous occurrences. Whether the death of the Pope, Taylor Swift’s ownership of all her masters, or the decade-long search for a 2m long worm in an aquarium—the Destiel meme was there for us throughout, with Supernatural trending on Tumblr in February, March, April, May, August, and September, and over 188k original posts created to overwhelming approval, evident in almost 19 million engagements.
@pangirl-fangirl:
How was your 2025 on Tumblr? What were your Destiel news highlights? Add your voice to Year in Review by using #tumblr 2025.
