StyleHaul

StyleHaul, Inc.
Industry	Marketing
Founder	Stephanie Horbaczewski
Headquarters	Los Angeles, CA
Number of locations	Los Angeles, New York, Chicago, London, Singapore
Services	Communications; Data Analysis; Media Planning; Original Content;
Parent	RTL Group
Website	stylehaul.agency

StyleHaul was a marketing services, media, and technology company which gained recognition as an early pioneer of branded content and native advertising on digital platforms.^[1] The company was founded in 2011 by Stephanie Horbaczewski and operated as a portfolio company of RTL Group, which paid $127 million USD to acquire a controlling stake in the company in 2014.^[2]

StyleHaul was known for its large-scale influencer and paid media campaigns for major beauty brands and retailers, such as Sephora, Maybelline, and Walgreens,^[1] as well as for its high-profile talent network, which has included creators like Zoella,^[3] Ashley Tisdale,^[4] Chloe Lukasiak^[5] and Joey Graceffa.^[6]

In 2018, founder and CEO Stephanie Horbaczewski left the company in order to launch an artificial intelligence startup, Vody, alongside former StyleHaul Chief Technology Officer, Jeremy Houghton.^[7]

References

1 2 Moore, Kristina. "Designer Spotlight: StyleHaul Builds Style YouTubers' Careers". Forbes. Retrieved March 24, 2019.
↑ Mance, Henry (November 3, 2014). "Register". Financial Times. Retrieved July 21, 2023.
↑ O'Connor, Clare. "Forbes Top Influencers: How Zoe 'Zoella' Sugg Makes Millions From YouTube Beauty Tutorials". Forbes. Retrieved March 24, 2019.
↑ "Ashley Tisdale Signs with StyleHaul for Her YouTube Channel". Variety. May 24, 2017. Retrieved May 24, 2017.
↑ Guide, Game & (October 2, 2016). "'Dance Moms' 2016 News & Update: Chloe Lukasiak Is The New Face Of StyleHaul! Focusing More On Modelling Career?". Gamenguide. Retrieved October 9, 2021.
↑ joshuajcohen (December 20, 2013). "YouTube Star Joey Graceffa Joins StyleHaul". Tubefilter. Retrieved March 24, 2019.
↑ "Former StyleHaul Execs Launch Vody, Big-Data Startup Aimed at Enhancing Content Recommendations". Variety. October 23, 2020. Retrieved November 25, 2019.

This World Wide Web–related article is a stub. You can help Wikipedia by adding missing information.

[:0-1] 1 2 Moore, Kristina. "Designer Spotlight: StyleHaul Builds Style YouTubers' Careers". Forbes. Retrieved March 24, 2019.

[2] Mance, Henry (November 3, 2014). "Register". Financial Times. Retrieved July 21, 2023.

[3] O'Connor, Clare. "Forbes Top Influencers: How Zoe 'Zoella' Sugg Makes Millions From YouTube Beauty Tutorials". Forbes. Retrieved March 24, 2019.

[4] "Ashley Tisdale Signs with StyleHaul for Her YouTube Channel". Variety. May 24, 2017. Retrieved May 24, 2017.

[5] Guide, Game & (October 2, 2016). "'Dance Moms' 2016 News & Update: Chloe Lukasiak Is The New Face Of StyleHaul! Focusing More On Modelling Career?". Gamenguide. Retrieved October 9, 2021.

[6] shuajcohen (December 20, 2013). "YouTube Star Joey Graceffa Joins StyleHaul". Tubefilter. Retrieved March 24, 2019.

[7] "Former StyleHaul Execs Launch Vody, Big-Data Startup Aimed at Enhancing Content Recommendations". Variety. October 23, 2020. Retrieved November 25, 2019.

[1]