KBTE (104.9 FM), known as "104.9 The Beat", is an Rhythmic contemporary formatted radio station owned by Connoisseur Media. Its city of license is Tulia, Texas, and it serves the Lubbock area with an ERP of 96,600 watts. Its studios are located in south Lubbock on Avenue Q west of I-27, and its transmitter is located southeast of Plainview, Texas in unincorporated Hale County.

KBTE
Broadcast area
Lubbock metropolitan area
Frequency104.9 MHz
Branding104.9 The Beat
Programming
FormatRhythmic contemporary
AffiliationsCompass Media Networks
Ownership
Owner
History
First air date
1988 (1988)
Former call signs
  • KDOA (1988–1990)
  • KJMX (1990–1999)
  • KLGD (1999–2003)
Call sign meaning
"Beat Texas"
Technical information
Licensing authority
FCC
ClassC1
ERP96,600 watts
HAAT298 meters (978 ft)
Links
Public license information
WebcastListen live
Websitewww.1049thebeat.com

History

edit

KBTE signed on the air as KDOA in 1988. The station has aired a Rhythmic music format since 2003, with a heavy emphasis on R&B/Hip-Hop hits. Before the station acquired the urban contemporary format, KBTE was an active rock station as "The Bat"; however the station began stunting with loops of The Go-Go's 1980s song "We Got The Beat" before the launch of The Beat.

edit

33°57′36″N 101°35′20″W / 33.960°N 101.589°W / 33.960; -101.589