Infinity Vision

Infinity Vision
Type	Theatre certification
Inception	2026
Manufacturer	The Walt Disney Company

Infinity Vision is a certification program created by the Walt Disney Company to inform audiences that premium large format theaters have met certain technical standards, including featuring large screens, laser projection, and premium immersive audio. According to Disney, there are 75 Infinity Vision-certified PLF theaters in the United States and 300 internationally, as of April 2026^[update]. The program will begin in September 2026 with the re-release of Avengers: Endgame (2019).

History

In April 2026, during CinemaCon, the Walt Disney Company announced that they would collaborate with global theatrical exhibition partners on a new certification program called Infinity Vision. The certification would focus indicate certain technical standards were met, including featuring large screens, laser projection, and premium immersive audio,^[1] and is a step towards helping unify premium theatrical standards globally. Special offerings would also be available to theaters and audience, with participating theaters receiving marketing support and the ability to use the Infinity Vision branding.^[2] The first film released under the program will be the September 2026 re-release of Avengers: Endgame (2019).^[1] As of April 2026^[update], there are 75 Infinity Vision-certified PLF theaters in the United States and 300 internationally, according to Disney.^[3]

Technical specifications

According to Bloomberg News, in order for a theater to become Infinity Vision certified, they must meet, at minimum, the following standards:^[4]

A screen width of at least 50 feet (15 m)
Laser projection
Dolby Surround 7.1 sound system

Films

Avengers: Endgame (re-release) – September 2026^[1]
Avengers: Doomsday – December 2026^[1]

Reception

Many commentators felt Infinity Vision was created as a response to Dune: Part Three (2026), which releases the same day as Doomsday, having three weeks of exclusive access to IMAX screens.^[5]^[4]^[6] IMAX CFO Natasha Fernandes said the company viewed Infinity Vision as "a marketing play" for this reason.^[7] The Hollywood Reporter's James Hibberd predicted that Infinity Vision would not be mentioned again after Doomsday's release.^[5]

References

1 2 3 4 Jackson, Angelique (April 16, 2026). "'Avengers: Endgame' Theatrical Re-Release Will Include Brand New Footage Ahead of 'Doomsday'". Variety. Archived from the original on April 17, 2026. Retrieved April 17, 2026.
↑ "The Walt Disney Studios and Global Theatrical Exhibition Partners Launch 'Infinity Vision' — The Ultimate Premium Moviegoing Experience" (Press release). The Walt Disney Company. April 16, 2026. Archived from the original on April 16, 2026. Retrieved April 17, 2026.
↑ Garner, Glenn (April 16, 2026). "Disney Announces 'Infinity Vision' Premium Theatrical Experience — CinemaCon". Deadline Hollywood. Archived from the original on April 17, 2026. Retrieved April 17, 2026.
1 2 Scott, Ryan (April 17, 2026). "Disney's New IMAX Competitor Infinity Vision Raises Some Serious Questions". /Film. Archived from the original on April 19, 2026. Retrieved April 19, 2026.
1 2 Hibberd, James (April 17, 2026). "Hollywood Winners & Losers: CinemaCon Edition — Marvel Soars, DC Slips". The Hollywood Reporter. Archived from the original on April 17, 2026. Retrieved April 19, 2026.
↑
Attributed to multiple sources:
- Garside, Megan (April 17, 2026). "Avengers: Doomsday may have lost the IMAX war to Dune 3, but Disney is fighting back, creating a new certificate to find the best screens worldwide". Total Film. GamesRadar+. Archived from the original on April 19, 2026. Retrieved April 19, 2026.
- Eddy, Cheryl (April 17, 2026). "Disney Is Trying to Make Up for Its 'Avengers: Doomsday' IMAX FOMO". Gizmodo. Archived from the original on April 17, 2026. Retrieved April 19, 2026.
- Kotzer, Zack (April 18, 2026). "Disney Creates Its Own IMAX To Charge More For Avengers: Doomsday Tickets After Losing The Battle With Dune: Part 3". Kotaku. Archived from the original on April 18, 2026. Retrieved April 19, 2026.
- Century, Sara (April 17, 2026). "Disney just picked a fight with IMAX over Avengers: Doomsday snub". Polygon. Archived from the original on April 19, 2026. Retrieved April 19, 2026.
↑ Vlessing, Etan (April 30, 2026). "Imax First Quarter Revenue and Profit Slip After Record 2025 Box Office". The Hollywood Reporter. Archived from the original on May 3, 2026. Retrieved May 5, 2026.

[VarietyAnnounce-1] 1 2 3 4 Jackson, Angelique (April 16, 2026). "'Avengers: Endgame' Theatrical Re-Release Will Include Brand New Footage Ahead of 'Doomsday'". Variety. Archived from the original on April 17, 2026. Retrieved April 17, 2026.

[DisneyPress-2] "The Walt Disney Studios and Global Theatrical Exhibition Partners Launch 'Infinity Vision' — The Ultimate Premium Moviegoing Experience" (Press release). The Walt Disney Company. April 16, 2026. Archived from the original on April 16, 2026. Retrieved April 17, 2026.

[DeadlineAnnounce-3] Garner, Glenn (April 16, 2026). "Disney Announces 'Infinity Vision' Premium Theatrical Experience — CinemaCon". Deadline Hollywood. Archived from the original on April 17, 2026. Retrieved April 17, 2026.

[/FilmResponse-4] 1 2 Scott, Ryan (April 17, 2026). "Disney's New IMAX Competitor Infinity Vision Raises Some Serious Questions". /Film. Archived from the original on April 19, 2026. Retrieved April 19, 2026.

[THRResponse-5] 1 2 Hibberd, James (April 17, 2026). "Hollywood Winners & Losers: CinemaCon Edition — Marvel Soars, DC Slips". The Hollywood Reporter. Archived from the original on April 17, 2026. Retrieved April 19, 2026.

[ResponseRoundup-6] Attributed to multiple sources:
Garside, Megan (April 17, 2026). "Avengers: Doomsday may have lost the IMAX war to Dune 3, but Disney is fighting back, creating a new certificate to find the best screens worldwide". Total Film. GamesRadar+. Archived from the original on April 19, 2026. Retrieved April 19, 2026.

Eddy, Cheryl (April 17, 2026). "Disney Is Trying to Make Up for Its 'Avengers: Doomsday' IMAX FOMO". Gizmodo. Archived from the original on April 17, 2026. Retrieved April 19, 2026.

Kotzer, Zack (April 18, 2026). "Disney Creates Its Own IMAX To Charge More For Avengers: Doomsday Tickets After Losing The Battle With Dune: Part 3". Kotaku. Archived from the original on April 18, 2026. Retrieved April 19, 2026.

Century, Sara (April 17, 2026). "Disney just picked a fight with IMAX over Avengers: Doomsday snub". Polygon. Archived from the original on April 19, 2026. Retrieved April 19, 2026.

[mwtg] Garside, Megan (April 17, 2026). "Avengers: Doomsday may have lost the IMAX war to Dune 3, but Disney is fighting back, creating a new certificate to find the best screens worldwide". Total Film. GamesRadar+. Archived from the original on April 19, 2026. Retrieved April 19, 2026.

[mwwA] Eddy, Cheryl (April 17, 2026). "Disney Is Trying to Make Up for Its 'Avengers: Doomsday' IMAX FOMO". Gizmodo. Archived from the original on April 17, 2026. Retrieved April 19, 2026.

[mwyQ] Kotzer, Zack (April 18, 2026). "Disney Creates Its Own IMAX To Charge More For Avengers: Doomsday Tickets After Losing The Battle With Dune: Part 3". Kotaku. Archived from the original on April 18, 2026. Retrieved April 19, 2026.

[mw0g] Century, Sara (April 17, 2026). "Disney just picked a fight with IMAX over Avengers: Doomsday snub". Polygon. Archived from the original on April 19, 2026. Retrieved April 19, 2026.

[IMAXResponse-7] Vlessing, Etan (April 30, 2026). "Imax First Quarter Revenue and Profit Slip After Record 2025 Box Office". The Hollywood Reporter. Archived from the original on May 3, 2026. Retrieved May 5, 2026.

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