Howdy is an American subscription video on-demand over-the-top streaming service available in the United States. The service was launched in 2025, and is owned and operated by Roku, Inc.[1][2]
 | |
| Developer | Roku, Inc. |
|---|---|
| Key people |
|
| Type | OTT platform |
| Launch date |
|
| Platforms | List of platforms
|
| Status | Active |
| Pricing model | Subscription |
| Availability | United States and Mexico |
| Website | howdy |
History
editHowdy launched on August 5, 2025, and is Roku’s first subscription streaming service. [3]Roku already owns The Roku Channel which is a free streaming service. Howdy is ad-free and will cost subscribers $2.99 per month.[4] It currently features around 10,000 hours worth of content. Howdy has over 1 million subscriber after six months of it's launch.[5]The service costs less than what Roku characterizes as "premium" streaming services, and the company does not intend to compete with them.[6] It includes content from Lionsgate, FilmRise, Sony Pictures, Disney, NBCUniversal and Warner Bros. Discovery.[7][8]
Howdy was released in Mexico in April 2026.[9]
References
edit- ↑ "Roku unveils $2.99 ad-free subscription streaming service". Los Angeles Times. August 5, 2025. Retrieved August 5, 2025.
- ↑ Spangler, Todd (August 5, 2025). "Roku Launches Howdy, a Low-Cost No-Ads Streamer, but It Doesn't Want to Compete With Netflix". Retrieved August 5, 2025.
- ↑ "Roku launches a standalone app for Howdy, its $2.99 streaming service". Yahoo Tech. March 31, 2026. Retrieved May 10, 2026.
- ↑ "Roku launches a standalone app for Howdy, its $2.99 streaming service". TechCrunch. March 31, 2026. Retrieved May 10, 2026.
- ↑ Harding, Scharon (April 29, 2026). "Howdy's dated $3/month ad-free streaming service said to have 1M subscribers". Ars Technica. Retrieved May 10, 2026.
- ↑ Huston, Caitlin (August 12, 2025). "Roku's Next Bet: Launching the Cheapest Ad-Free Streaming Service". The Hollywood Reporter. Retrieved November 3, 2025.
- ↑ Huston, Caitlin (August 5, 2025). "Roku Launches Howdy, a $2.99 Monthly Streaming Service". The Hollywood Reporter. Retrieved August 5, 2025.
- ↑ "Roku, See what your TV can really do". Roku. Retrieved August 5, 2025.
- ↑ "Roku lanzó el servicio de suscripción de SVOD Howdy en México".
External links
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