Wikipedia

Draft:Simple Modern


Simple Modern
TypePrivate
IndustryConsumer goods
Founded2015
FoundersMike Beckham, Bryan Porter, Micah Ames
ProductsDrinkware, backpacks, bags, lunch boxes
Websitesimplemodern.com

Simple Modern is an American consumer goods company headquartered in Moore, Oklahoma, founded in 2015 by Mike Beckham, Bryan Porter, and Micah Ames.[1] The company makes insulated drinkware, bags, backpacks, and lunch products, sold through retailers including Amazon, Target, Walmart, Sam's Club, and Kroger.[2][3]

History

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Founding

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Beckham, Porter, and Ames started the company in 2015 with roughly $200,000 in capital, entering a market dominated by Yeti and Hydro Flask — brands that had built distribution through specialty retail stores at higher price points.[1] Simple Modern sold insulated stainless steel drinkware through Amazon in a wider range of colors and sizes than competitors offered at the time.[1]

Growth and retail expansion

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By 2022, annual revenue had reached more than $100 million, and the company had become the largest supplier of hydration products to both Amazon and Target.[4] Walmart distribution followed that year, and in 2024 Simple Modern expanded into 839 Kroger grocery stores nationwide.[3]

Domestic manufacturing

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In February 2022, Simple Modern leased a 175,000-square-foot facility at 4600 SE 59th Street in Oklahoma City, its first domestic manufacturing site.[5] Total investment in the facility exceeded $6 million.[4] Oklahoma Governor Kevin Stitt and Oklahoma City Mayor David Holt attended the grand opening in September 2022.[5] Initial production focused on plastic water bottles, with later phases planned to cover tumblers and lids.[5]

Licensing and partnerships

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Simple Modern has produced licensed drinkware for sports teams, universities, and entertainment brands.[1] The company serves as the official drinkware partner of the Oklahoma City Thunder, sponsoring Thunder Youth Basketball camps with exclusive products sold at Paycom Center.[6] In 2025, the company announced licensing agreements with Mattel covering Barbie and Hot Wheels product lines.[7]

Philanthropy

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Simple Modern donates at least 10 percent of annual profits to charitable causes.[2] The company has made repeated drinkware donations to Oklahoma City Public Schools; cumulative donations to the district reached approximately $500,000 in value by the end of 2023.[8]

References

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  1. 1 2 3 4 "Innovator of the Year: Mike Beckham". 405 Magazine.
  2. 1 2 "Simple Modern is the Oklahoma business that exists to give generously". Tulsa World. March 9, 2025.
  3. 1 2 "OKC-based Simple Modern expands nationwide presence, launching drinkware in Kroger stores". KOKH Fox 25. April 22, 2024.
  4. 1 2 "Simple Modern Opens OKC Manufacturing Facility". 405 Magazine. September 2022.
  5. 1 2 3 "Simple Modern begins domestic manufacturing operations in OKC". KOKH Fox 25. September 14, 2022.
  6. ↑ "Oklahoma City Thunder and Simple Modern extend partnership, promoting youth basketball and sustainability initiatives". KOKH Fox 25. November 13, 2023.
  7. ↑ "Simple Modern Announces Partnership with Mattel to Launch Barbie and Hot Wheels Collections". License Global.
  8. ↑ "Simple Modern donates 14,500 reusable water bottles to Oklahoma City Public Schools". KOKH Fox 25. December 18, 2023.
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