Draft:Rubii

Rubii
Born	Jessica Goodchild 1999 (age 26–27) Redditch
Parents	Mark Goodchild born 1958 (age 67–68) Cathy Goodchild
Relatives	One sister
Website	https://rubii.world/

For the songwriter of J-Pop group Girl Next Door who uses the name Rubii, see Daisuke Suzuki (musician).

Rubii (also stylised as RUBII) is a British singer, songwriter and rapper from Birmingham, West Midlands. She is associated with the UK alternative R&B scene and is known for blending elements of hip hop, neo-soul, jazz and contemporary R&B in her music. The stage name Rubii is derived from the drink Rubicon.

Early life and education

Rubii was born and raised in Alvechurch, Worcestershire. She grew up in a family with parents from a musical background. During her childhood, she learned instruments, sang in choirs and developed an interest in songwriting. She attended Alvechurch Middle School and later South Bromsgrove High School.

As a teenager, she performed in a band named Phones. During this time she appeared in a Sugarthief music video.

After leaving the West Midlands she moved to study a BA in Philosophy, Politics and Art at the University of Brighton. Following this she worked as an artist liaison at a music club in Brighton.

Career

Early career

After leaving her band, Rubii began releasing music independently in 2019, initially working with lo‑fi beats and creating short melodic compositions.

Her early releases included the single Bitter Lips and the EP Repose (2020), which marked the beginning of her solo career and helped build a local following.

Breakthrough and rise

Rubii’s breakthrough came with the EP Olive Green (2023), which gained markedly more attention than previous releases and expanded her audience.

Subsequent singles such as Jammin, Dreams, Jealousy, and Night Drive contributed to her rising popularity and helped establish her music. She received endorsements from Justin Bieber, Mahalia, and Jungkook on her track Jealousy.

Her 2024 EP Change & Remain further explored themes of personal growth and identity following her rapid rise in visibility.

In 2024, she had four tracks in the Instagram Trending Charts including a number one. She was also interviewed on BBC Radio 1 by Victoria Jane in August 2024

By the mid‑2020s, her catalogue achieved significant streaming numbers globally, reflecting her growing presence within the UK and international alternative R&B scene. Her monthly Spotify listening figures in May 2026 were similar to those received by established artists such as Trivium, Tenacious D, Pentatonix and Tom Grennan at around 360,000 listens per day.

Recent activity

In 2025, Rubii released new material, including collaborations such as “Keep Hush” with Amaria BB, and continued to perform live at festivals and on tour. This included supporting EarthGang on their European tour.

She has also worked with management in the music industry and expanded her live performance profile, including an appearance Glastonbury, a scheduled performance at BBC Radio 1's Big Weekend 2026, and tour dates in Australia

As of May 2026, she has in excess of 2.5m listeners a month on Spotify and a combined total of 312.5m streams.

Musical style and influences

Her sound is characterised by relaxed, harmonising vocals, conversational lyricism and introspective themes.

Critics have noted her ability to blend mellow rap delivery with softer, melodic singing, creating a style that merges lo‑fi aesthetics with contemporary production.

Discography

Extended plays (EPs)

• Repose (2020)
• Olive Green (2023)
• Change & Remain (2024)

Singles

• Bitter Lips (2019)
• Manifest (2021)
• Fool (2022)
• Riot (2023)
• Dreams(2024)
• Jealousy (2024)
• Night Drive (2024)
• Twin Flame (2025)
• Keep Hush (with Amaria BB) (2025)
• Forgive & Forget (2025
• No Love (2025)

Albums

• Feeluh (2025)