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| HumAIn | |
|---|---|
| Genre | |
| Created by | Griff Furst |
| Written by | Griff Furst |
| Directed by | Brett Simmons |
| Starring |
|
| Country of origin | United States |
| Original language | English |
| No. of seasons | 1 |
| Production | |
| Production company | New Power Studios |
| Original release | |
| Network | YouTube |
| Release | June 6, 2026 |
humAIn is an American scripted horror anthology streaming television series created and written by film producer Griff Furst. The series premiered exclusively on YouTube on June 6, 2026, following a six-week alternate reality game marketing campaign.[1][2] It is produced by New Power Studios.
Premise
edithumAIn is structured as an anthology, with each self-contained episode following a different protagonist, often an internet creator or digital-native professional, who encounters technology made by the fictional company humAIn at the moment they believe it will solve their most pressing problem. In each case the product works exactly as promised; the horror derives not from the technology malfunctioning but from what its use reveals about the person.[1][3] Within the fiction, humAIn presents itself as a company that has been integrating artificial intelligence into human beings since 1967, using the tagline "Where you end, we begin."[1]
Cast
edit- Jack Gordon
- Robert Tyler Collins (credited as JimmyHere)
- Justin Taite[1]
Production
editThe series was created and written by Griff Furst, a film producer whose credits include more than 40 feature films, among them Devil's Peak, 57 Seconds, Alice, Brothers Under Fire and Universal's Tales from the Hood trilogy.[1][3] It was directed by Brett Simmons and produced by New Power Studios.[1]
Marketing
edithumAIn launched through a six-week alternate reality game in which the production built an in-character corporate presence across multiple platforms, including a website, social media accounts, job listings and Reddit threads, before revealing that the company and its products were fictional.[2][4] A community of participants tracked and decoded the campaign in real time through Discord and Reddit.[2]
Reception
editIn an interview with Bionic Buzz, Furst discussed the series' use of a fictional AI company and its YouTube-first, ARG-driven distribution model.[4] Programming Insider covered the project as an example of YouTube-first storytelling by an established Hollywood producer.[3] The Edinburgh-based outlet Tychy published a review of the series.[5]
References
edit- 1 2 3 4 5 6 "New Power Studios' Horror Series 'humAIn' Now Live on YouTube Following Six-Week Alternate Reality Game Campaign" (Press release). New Power Studios via PRWeb. June 8, 2026. Retrieved July 10, 2026.
- 1 2 3 "'humAIn' A Horror Series That Hid in Plain Sight for Six Weeks - Now on YouTube". Comics Heating Up. June 9, 2026. Retrieved July 10, 2026.
- 1 2 3 "Why Hollywood Producer Griff Furst Is Exploring YouTube-First Storytelling". Programming Insider. Retrieved July 10, 2026.
- 1 2 "Griff Furst Talks humAIn, Fake AI Company, Horror Anthology & YouTube ARG". Bionic Buzz. Retrieved July 10, 2026.
- ↑ "YouTube Review: humAIn". Tychy. June 10, 2026. Retrieved July 10, 2026.