Cartoonito is a British pay television channel which targets children between the ages of 3 and 6.[1] It is operated by Warner Bros. Discovery under its international division. Unlike Cartoon Network and Boomerang, Cartoonito does not have a +1 timeshift in the UK.[2] The channel is available in high definition on Sky Stream and Virgin Media.[3]
 Logo used since 2022 | |
| Country | United Kingdom |
|---|---|
| Broadcast area | United Kingdom Ireland Malta |
| Network | Cartoon Network Too (2006–2007) Boomerang (2009–2010s) Cartoon Network (2022–2026) |
| Headquarters | London, England |
| Programming | |
| Language | English |
| Picture format | 1080i HDTV (downscaled to 576i for the SD feed) |
| Ownership | |
| Owner | Warner Bros. Discovery EMEA |
| Sister channels | Cartoon Network Boomerang CNN International |
| History | |
| Launched | 4 September 2006 (as a block on Cartoon Network Too) 24 May 2007 (as a channel) 1 March 2022 (as a block on Cartoon Network) |
| Replaced | Cartoon Network Too (original version) |
| Closed | 28 May 2007 (as a block on Cartoon Network Too) |
| Links | |
| Website | www |
| Availability | |
| Terrestrial | |
| See separate section | |
History
editLaunch as a block on Cartoon Network Too (2006–2007)
edit
On 14 August 2006, Turner Broadcasting System Europe announced they would launch a preschool-oriented strand for Cartoon Network Too known as Cartoonito, which would launch on 4 September, running from 6:00 AM to 3:00 PM.[4] The block also included interstitials featuring Cartoonito's mascots teaching French to its viewers, a unique selling point and the only preschool service in the UK to do so.[5]
Relaunch as a full channel (2007–2017)
editOn 2 May 2007, Turner announced that they would expand Cartoonito to a full-time network on 24 May 2007. This allowed Cartoon Network Too to merge and replace Toonami, allowing the Cartoonito channel to launch in the former Cartoon Network Too slot.[6]
On 24 May 2007, at 3:00 AM, Cartoonito launched as a standalone channel on Sky channel 619, with the original version of Cartoon Network Too closing at 7:00 PM the previous day. The channel was broadcast from 3:00 AM until 7:00 PM and originally timeshared with Turner Classic Movies 2 (later became Turner Classic Movies +1 on 13 August 2013).
In early 2008, Cartoonito's website was redesigned.[7]
On 28 August 2009, it was announced that a Cartoonito block would air on Boomerang from 9:00 AM to 10:30 AM on school-term weekdays beginning in September. The block aimed to introduce the Cartoonito brand to viewers who had never seen the programmes the channel offered.[8]
On 1 March 2010, it was announced that Cartoonito would be added to Virgin Media by April.[9] The channel was added on 25 March and by May had become the most widely distributed preschool pay television network in the United Kingdom. With its addition to Virgin Media, the channel's broadcast hours was changed, from 3:00 AM until 7:00 PM to 4:00 AM until 8:00 PM.[10]
On 26 October 2013, Cartoonito was launched on BT TV, and Cartoonito launched on Plusnet in May 2015. On 15 December 2016, Cartoonito was added to TalkTalk.[11]
Introduction of 24 hour broadcasting and 2018 UK rebrand (2017–2022)
editDuring the premiere of Daisy & Ollie in the UK, Cartoonito shifted its aspect ratio to 16:9 widescreen on 1 November 2017. The channel began broadcasting a 24 hour schedule on 15 January 2018.[12] On 2 March 2018, the channel rebranded with an updated website. The logo remained the same, with the only difference being that the eyes were changed from purple to black.[13]
2022 UK rebrand and strand relaunch on Cartoon Network (2022–present)
editOn 1 February 2022, Cartoonito rebranded with the new 2021 logo and bumpers.[14] Following the rebrand, a Cartoonito block launched on its sister channel Cartoon Network, airing weekdays from 9:00 AM until 10:00 AM (was briefly extend to end at 11:00 AM in mid-2022).
On 1 October 2023, Cartoonito transitioned to utilising the same style of promos as Discovery's free-to-air channels, although it remains a pay television network.
On 27 September 2024, an HD simulcast of Cartoonito launched on Virgin Media alongside Boomerang HD, replacing the SD feed on the service.[15]
Availability
editProgramming
editSee also
editReferences
edit- ↑ DeMott, Rick (21 April 2011). "Turner Broadcasting To Launch Cartoonito Across EMEA". Archived from the original on 8 August 2019. Retrieved 17 November 2019.
- ↑ "TV Guide". Sky. Retrieved 16 July 2023.
- ↑ "Virgin Media upgrades two children's channels to HD: Virgin Media's cable TV customers can now access children's channels Boomerang and Cartoonito in HD". RXTV. Retrieved 28 September 2024.
- ↑ "Cartoon Network Too unveils preschool block - UK Broadcast News | 14/08/2006". Archived from the original on 28 November 2025.
- ↑ Stewart, L. (2006). "Hard times - kids programming in the U.K. faces an uncertain future". KidScreen.
- ↑ "Turner Promotes Preschool Programming with Channel Changes in U.K."
- ↑ Turner uses online to help brand repositioning. (2008). New Media Age, 2.
- ↑ "C21 Media, 28 Aug 2009 Channel profile - Boomerang".
- ↑ https://web.archive.org/web/20111119024512/http://www.turnermediainnovations.com/about/press-gallery/virgin-media-expands-kids-line-up-with-cartoonito
- ↑ https://web.archive.org/web/20111119023927/http://www.turnermediainnovations.com/about/press-gallery/cartoonito-takes-pole-position-as-the-most-widely-distributed-pay-tv-preschool-channel-in-the-uk
- ↑ "Cartoonito UK Now Available On TalkTalk TV". Regular Capital. Retrieved 19 April 2018.
- ↑ RegularCapital. "Cartoonito UK Now Available 24 Hours A Day". Archived from the original on 22 September 2020. Retrieved 26 January 2018.
- ↑ RegularCapital (5 March 2018). "Cartoonito UK Rebranded 2nd March 2018". RegularCapital. Retrieved 25 December 2021.
- ↑ "WarnerMediaKidsUKFebruary2022Highlights.pdf". Google Docs. Retrieved 21 December 2021.
- ↑ "Virgin Media upgrades two children's channels to HD: Virgin Media's cable TV customers can now access children's channels Boomerang and Cartoonito in HD". RXTV. Retrieved 28 September 2024.
External links
edit- Official website (Error in Webarchive template: Invalid URL.) date access 29 June 2025