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Guardrail: Shipping Health

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Troubleshoot: Checkout Delivery Drop-off

When to use

Calculate the shipping health score whenever evaluating a store's shipping configuration. Use this score to prioritize recommendations and determine urgency of shipping issues.

Health score levels

CRITICAL

Any of the following conditions:

delivery_profiles is empty AND shipping_options is empty
All regions across all profiles have active: false

Implication: The store cannot ship any orders. Immediate action required.

POOR

Any of the following conditions:

Only 1 delivery profile with empty regions
Only 1 shipping option total
delivery_step_cvr < 50% with shipping issues detected
All carriers have backupRate.active: false

Implication: Shipping is minimally functional but has significant gaps that are likely causing lost sales.

FAIR

All of the following conditions:

1-2 delivery profiles with 1-2 active regions
2-4 shipping options
No free shipping option available
OR: delivery_step_cvr between 50-65%

Implication: Basic shipping is working but missing key elements that drive conversion.

GOOD

All of the following conditions:

1+ delivery profiles with both domestic and international regions
3-5 shipping options including at least one free shipping option
1+ active carriers
delivery_step_cvr between 65-75%

Implication: Solid shipping setup. Optimization opportunities exist but fundamentals are covered.

EXCELLENT

All of the following conditions:

Multiple active regions
Tiered shipping rates
Free shipping option available
Multiple carriers with backup rates enabled
Pickup and/or local delivery options configured
delivery_step_cvr ≥ 75%
No multiplyByQuantity pricing on any rate

Implication: Best-in-class shipping configuration. Focus on maintaining and fine-tuning.

Business context filter (MANDATORY)

This filter MUST be applied before recommending any international shipping action.

Check business type

Inspect the store's industry and businessType fields (case-insensitive match) for any of the following keywords:

food
restaurant
grocery
bakery
catering
perishable
fresh
meat
produce
dairy
drink
beverage

DO NOT recommend any international shipping action. Perishable/food businesses face regulatory, spoilage, and logistics barriers that make international shipping impractical as a default recommendation.

Identifying international regions

A region is considered "international" if any of the following are true:

Region name contains "international" or "internacional" (case-insensitive)
Region destinations[] is empty (wildcard / all countries)
Region destinations include countries outside the store's home country

Summary: Score decision table

Score	Key indicator	Action
CRITICAL	No profiles/options or all regions inactive	Immediate setup required
POOR	Minimal config, low CVR, or no backup rates	Address fundamental gaps
FAIR	Basic setup, no free shipping, moderate CVR	Add free shipping, expand regions
GOOD	Domestic + international, free shipping, good CVR	Optimize rates and carriers
EXCELLENT	Full coverage, tiered rates, high CVR	Maintain and fine-tune

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