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Mykola Vantukh
Mykola Vantukh

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Laravel Livewire 3 SEO-Friendly Product Filter(Part 1)

πŸ“Ί Demo:


The Problem

Recently, I faced the challenge of creating a product filter with full SEO indexing support.

The website was built as a multipage Laravel project, but one specific page β€” the product listing β€” needed to be fully reactive.
When users clicked on the filters, the following had to happen dynamically without a full page reload:

  • The list of products had to update based on the selected filters.
  • The URL, page title, and meta tags had to change to reflect the new filter state.
  • New filter URLs had to be generated so that each combination could be indexed by search engines.

This required a careful balance:
β€’ Full SSR rendering for SEO and crawlers
β€’ Smooth, reactive UX
β€’ Avoid bloating the stack with a complex SPA framework


Filtering Implementation: Comparing Approaches

I compared several frontend strategies:

Approach SSR-Compatible SEO-Friendly UX Dev Complexity Verdict
Full page reloads βœ… Yes βœ… Yes ❌ Poor UX βœ… Simple ❌ Unacceptable UX
Alpine + AJAX ❌ No ❌ No βœ… Good βœ… Simple ❌ Breaks SEO + SSR
Vue/Nuxt/Inertia βœ…* Partial βœ…/❌ Mixed βœ… Excellent ❌ High ❌ Overkill for one page
Livewire 3 βœ… Yes βœ… Yes βœ… Excellent βœ… Moderate βœ… Best balance

⚠️ Why Vue/Nuxt Wasn’t the Right Fit

While Nuxt (or Inertia) can technically do SSR, it requires:

  • A separate Node server to handle SSR requests
  • Complex hydration pipelines
  • Custom routing sync between Laravel and frontend
  • Extra effort to generate localized meta tags

Too heavy for a single page. Too complex to maintain.


Why I Chose Livewire 3

After evaluating the options, Livewire 3 emerged as the best balance:

  • Full SSR support – no compromises on SEO
  • Seamless dynamic updates – updates the UI smoothly without full page reloads
  • No extra JS stack or Node server needed – stays within the Laravel ecosystem
  • Lean and maintainable – avoids bloating the stack with unnecessary complexity

This choice was crucial because I wanted to keep the Laravel ecosystem lean, avoiding unnecessary complexity for a single page, while ensuring that both SEO and UX remain first-class.

In Part 2, I’ll show you the filter architecture and its components.


Let’s Connect

If you’re looking for a senior developer to solve complex architecture challenges or lead critical parts of your product β€” let’s talk.

Connect with me on LinkedIn

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