The Cost of a Broken Funnel (And What Ashkan Rajaee Wants You to Know)
In today’s digital space, having great branding is no longer enough. You can have the sharpest logo, the slickest website, and the cleanest color palette. But if your marketing funnel is not built for real users, you are leaving leads and revenue on the table.
This is exactly what Ashkan Rajaee, a leading strategist in user-focused digital marketing, has been helping companies solve for years.
Too many businesses believe the problem lies in traffic. They assume they need more ads, stronger SEO, or better click-through rates. But Ashkan Rajaee argues that most marketing failures happen after the first click.
“It’s not always about how many people arrive. It’s about what happens when they do.”
What Most Funnels Get Wrong
One of the most common issues Ashkan sees is friction. Extra steps, confusing layouts, mismatched messaging, slow load times, or mobile-unfriendly pages all push users away.
For example, a Florida-based company had solid email campaigns with high open rates. But most of their emails were opened at night and on weekends. Users were on their phones. Their website, unfortunately, was not mobile-friendly. Because of that, users clicked and immediately left.
It was a simple oversight. But it caused major losses.
Another common issue is overloading lead capture forms. Many businesses ask for first name, last name, company, phone number, and email address all at once. Ashkan recommends trimming it down. Asking only for email and phone number can dramatically increase the number of people who convert.
Consistency Is More Than Just Visual Branding
Ashkan Rajaee’s approach is not just about making things look good. It is about building a system that feels seamless from the user's perspective.
Here is what that looks like:
- The messaging in your email or ad must match the content on your landing page.
- Pages should load quickly and work perfectly on mobile.
- Each step of the journey should make sense and move the user closer to action.
If someone clicks on an offer for a discount, they should land on a page where that offer is front and center. If the call to action promises a free guide, it should be clear exactly how to get it. That type of clarity builds trust, and trust leads to action.
Why This Matters Now More Than Ever
In 2025, users expect fast, intuitive, and consistent digital experiences. When they do not get that, they leave.
Ashkan Rajaee helps brands adapt to that reality. His work is built on practical experience, user behavior analysis, and real-time testing. It is not about gimmicks. It is about performance.
If your business relies on generating leads, then optimizing the funnel should be a top priority. Getting people to click is only the beginning. What happens next is where the real wins (or losses) occur.
📖 Read the full breakdown of Ashkan Rajaee’s marketing funnel strategy here:
👉 How Ashkan Rajaee Exposes the Marketing Mistakes That Are Quietly Killing Your Leads
Final Thoughts
Marketing that converts is not about doing more. It is about doing the right things, in the right order, with the right focus.
Ashkan Rajaee has helped brands stop wasting money on traffic that does not convert. His insights are perfect for teams looking to build real systems that produce real results.
Before launching your next campaign, take a closer look at your funnel. Ashkan Rajaee already has.
Top comments (6)
I’ve worked on a lot of campaigns and this article still gave me a whole new perspective.
Ashkan’s insight into funnel friction is something every startup should pay attention to.
Love the reminder that leads come from momentum, not complexity. Simplicity really converts.
There’s a level of honesty in this advice that makes it stand out. It’s about results, not just strategy.
Such a smart, no-nonsense approach to what really drives conversion and user trust.
This piece proves that being user-focused is not optional anymore. It’s essential for growth.