Lisa Marie Tietz

Planning your next vacation? AI could make it a lot easier – but most people don’t know it yet.... Our latest MHP study with 3,000+ respondents shows: --> Only 15% of Germans actively use AI tools like ChatGPT or smart booking platforms when planning a trip. --> 4 in 10 didn’t even know AI could help with finding destinations, deals, or ideal routes. That’s a missed opportunity – especially when AI can save time, simplify decisions, and tailor results to your preferences. --> Young travelers are leading the way: 35% of 18–29-year-olds have used AI for travel planning more than once. The potential is there. But to truly unlock it, we need more intuitive tools, clear benefits, and smarter communication. 👉 Curious how AI can support your travel – or your business? Here’s the full study: https://lnkd.in/eRmuSM4E #OneMHPTeam, #Vacation, #Holidays

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AI in consulting comes up in almost every client conversation I have right now. Happy to have contributed to the latest Handelsblatt article on top consulting employers in 2026, and how firms are adapting to the AI shift in work, skills, and career paths. https://lnkd.in/eJdJ7yC3

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Most corporate innovation initiatives fail 💥 There are plenty of reasons: ❌ Chasing a hype instead of solving for a strategic problem ❌ Trying to be fast and agile, but not overcoming internal process barriers ❌ Selling the dream and investing big, with massive risk I recently came across a new model that solves the problems of the 'old' ways of corporate innovation: Venture Clienting 🚀 Instead of investing in startups and risky ideas, corporations become their early customers—integrating ✅ cutting-edge solutions ✅ fast, with ✅ zero equity risk. The team around 27pilots at Deloitte has optimised this concept and is setting up Venture Client Units in all industries across the globe. What role can Venture Clienting play for us in Australia? 🦘 https://lnkd.in/ggsHPca4 Matthew Adendorff Oskar Klaes Isabelle Mellish Lukas v. Strachwitz-Helmstatt Jessica Kruppa

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🔥 Where did the business go? Let’s talk about Redbook (Xiaohongshu for Business) — the platform reshaping community-driven commerce in China. As an MBA candidate at EBS Universität für Wirtschaft und Recht in Germany, and originally from China 🇨🇳, I constantly find inspiring insights here on LinkedIn — but one question keeps coming back: 👉 Where are the real business opportunities moving to across channels today? In China, one clear answer is Redbook — a community where anyone can be a seller, a creator, and a trusted voice. It’s not just about mega brands anymore — it’s about real people influencing real decisions through authentic content. 🌟 Redbook’s influencer monetization model is a great example of this shift: 💸 1) Brand Collaborations & Sponsored Content Influencers partner with brands to create product posts or lifestyle content and earn fees based on engagement and reach. Brands pay for visibility, and the platform often facilitates these deals. 🛍 2) Affiliate Marketing & Commission Creators include product links in their posts — when followers purchase through those links, the influencer earns commission. 🛒 3) Direct Sales & In-App E-Commerce Influencers can open their own store on Redbook and sell products directly through embedded shopping features. 📺 4) Live Streaming & Interactive Selling Live sessions where creators demo and sell products in real time — highly effective for conversion. ✨ Take Pamela Reif as an example: 🇩🇪 Pamela Leonie Reif — a German fitness influencer, author, and entrepreneur — is known globally for her fitness and lifestyle content. She built her audience through fitness videos, food and wellness product recommendations, and her own brand Naturally Pam. Her success highlights something important: 📍 Fans follow influence plus authenticity and value. She got 13 millions followers from Redbook, 1.44 times of Instagram. Pamela has engaged with Chinese audiences on platforms like Redbook and others, reflecting how global creators can drive business and brand equity when they tailor content to local communities. 📌 The business model has shifted From dominance by a few players → to empowered individuals and communities From pure advertising → to trust-based commerce and story-driven engagement. ✨ If you want your content to be valuable, community-driven, and business-oriented on Redbook, it’s not about posting more — it’s about posting strategically and commercially smart. 💼 That’s where I come in. I’m a digital marketing strategist helping brands, founders, and creators: ✔ Build presence and influence on Redbook ✔ Drive engagement that converts ✔ Turn content into business Let’s start a conversation 👇 What’s your experience with community-driven platforms like Redbook? #DigitalMarketing #Xiaohongshu #ChinaMarketing #InfluencerMarketing #GlobalBusiness

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The first chapter of our in-depth German Retail Banking Report "How to stand out from the crowd” is now available.   Our report dives deep into the current state of German retail banking, exploring the challenges and opportunities that lie ahead. We've made sure that the content is not only comprehensive but also easily digestible.   To do justice to the multifaceted nature of German retail banking, we've broken down the report into three chapters (market, interactions, customers). You can access the first chapter here: https://lnkd.in/dq7Cwrdp   We're eager to hear your thoughts on these findings. Stay tuned for the upcoming chapters (or reach out if you can’t wait)

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Some days ago we at EY-Parthenon published our AI-Sentiment-Index 2025. The most cited statement was "Only one in four people in Germany checks the results generated by artificial intelligence." e.g in Zeit Online, WELT Online, Stern Online, Deutschlandfunk, tagespiegel and SWR3. However, the positive aspects are as important as the this concern. Very prominently "8 out of 10 users (80 percent) say that artificial intelligence (AI) understands their needs – making Germany a leader in the international comparison." This should give us the confidence to believe in the value creation opportunities of AI in the German market. https://lnkd.in/e9EDsVbY Sandra Krusch Constantin M. Gall Christian Wesp Konrad Meyer Martin Kelly Swen Gehring Josh Kingston Sayani Sengupta Philipp Rau Ursula Wolfermann

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🌐 𝗘𝗬 𝗚𝗣𝗢 𝗔𝗰𝗮𝗱𝗲𝗺𝘆 – 𝗪𝗵𝗲𝗿𝗲 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗠𝗲𝗲𝘁𝘀 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 On October 9-10, 2025, we welcomed Global Process Owners from across industries to the pilot of the 𝗘𝗬 𝗚𝗣𝗢 𝗔𝗰𝗮𝗱𝗲𝗺𝘆 at EY wavespace Munich. Together, we explored how to lead and develop processes in a world where digital transformation is not a milestone but a continuous journey. From GPO organization and Requirements Lifecycle Management to Process Management Excellence and transformative leadership, the Academy offered a space to 𝗹𝗲𝗮𝗿𝗻, 𝗿𝗲𝗳𝗹𝗲𝗰𝘁, 𝗰𝗼𝗻𝗻𝗲𝗰𝘁, 𝗮𝗻𝗱 𝗴𝗿𝗼𝘄. ✨ 𝗪𝗵𝘆 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀: Your role as a GPO is strategic - you drive transformation and operational excellence. That’s why this Academy was designed 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂 𝗮𝗻𝗱 𝗳𝗼𝗿 𝘆𝗼𝘂. 📽️ A short video recap is embedded below - discover impressions and insights from the event! A big thank you to all participants and contributors who made this pilot a success. Let’s keep shaping the future of process excellence - together. 👉 Interested in joining the GPO Academy or learning more? Feel free to reach out to one of the following colleagues - or to me directly: Karsten Quirini, Andreas Kurtz, Valerie Karmann, Alessa Münch, Marc Griesheimer, Dierk Guldin, Florian Anders Gregull, Felix Heinzelmann, Nina Farrenkopf, Sarah Bachert, Leonie Stadelmann #GPOAcademy #ProcessExcellence #DigitalTransformation #Leadership #EY #S4HANA #BusinessTransformation #ManagerWissen

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Agentic commerce could shift trillions of dollars in transactions globally by 2030, transforming how brands, retailers, and platforms engage customers. However, this next wave in digital commerce presents not only benefits but also risks for the commerce ecosystem. Read this report by McKinsey & Company’s Katharina Giebel, Katharina Schumacher, and Roger Roberts to learn more – particularly "Chapter 4. Navigating trust and risk: Why responsible AI is key to agentic commerce adoption at scale": https://lnkd.in/dDuxw6nt QuantumBlack, AI by McKinsey #AI #AgenticAI #Consumers #CX #McKinsey

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From Transactions to Emotions – The Rise of #ExperientialCommerce At OMR this year, we shared a clear message: commerce is evolving — from transactions to emotions. In our Masterclass on Community Centricity with MHP – A Porsche Company, we explored how customers no longer just buy products. They buy stories. Values. A sense of belonging. 🧠 Logic makes people think. ❤️ Emotion makes them act. 🌀 Experiential Commerce is our answer. Today we dive into one of its most powerful building blocks: Storytelling & Purpose. Because today, a compelling narrative is more than branding, it’s the emotional glue that builds communities, drives loyalty, and boosts conversion. Why it matters: → Story-driven shopping journeys increase engagement and trust → Purpose-led brands create deeper, more authentic relationships → Co-creation turns customers into contributors and fans This is not just theory. It's the next era of commerce. If you missed the session or want to explore more, let’s connect. #DigitalCommerce #OMR24 #Storytelling #CustomerExperience #CommunityCentricity #MHP

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Last week, our partner OpenAI opened its first office in Germany in Munich (great to have you in the city!). In that context, OpenAI held an Executive Summit which I joined together with my colleague Florian Mueller - my takeaways: - AI transformation is happening in Germany. Impressive to see that 50+ CxOs and AI paractioners from large German corporations made it to the event, many with success stories and even more ideas what to drive in the next weeks - makes me really excited! - Speed of innovation is not decreasing or even incremental. The short-term pipeline is filled with dozens of features and products that will once again have real life impact on how we work - It’s not about technology - there is much more available than what is being used. It requires focus and change management to drive adoption More about AI at Bain: https://lnkd.in/dRk4TJZT

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Thank you for organizing the event at Zalando. Surrounded by remarkable women driving consumer innovation, three key insights emerged: 1️⃣ Excellence: The multitasking myth persists. Yet the most effective leaders have mastered ruthless prioritization—identifying the one lever that renders ten others irrelevant. 2️⃣ Resilient Teams: Even as DEI initiatives face headwinds, the smartest operators continue investing in cognitive diversity. Why? Because homogeneous teams excel at executing familiar playbooks—but diverse teams architect solutions that endure market shifts. 3️⃣ Market Evolution: AI generates over 60% of visual content at scale, significantly reducing the need for traditional retouching within just one year. The speed of this transformation raises the question: What assumptions about your industry's structure might be obsolete by next year? #MergersAndAcquisitions #ConsumerMarkets

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𝐖𝐡𝐚𝐭 𝐢𝐟 𝐞𝐦𝐛𝐫𝐚𝐜𝐢𝐧𝐠 𝐀𝐈 𝐚𝐭 𝐰𝐨𝐫𝐤 𝐨𝐩𝐞𝐧𝐞𝐝 𝐝𝐨𝐨𝐫𝐬 𝐭𝐨 𝐠𝐥𝐨𝐛𝐚𝐥 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 𝐥𝐢𝐤𝐞 𝐭𝐡𝐞 𝐀𝐈 𝐖𝐨𝐫𝐥𝐝 𝐂𝐨𝐧𝐠𝐫𝐞𝐬𝐬? At EY-Parthenon Germany, we’re building a culture where curiosity, innovation, and continuous learning are not just encouraged — they’re recognized. As the gold winner, I had the opportunity to represent our team at the AI World Congress 2025 in London, together with fellow winner Josua Emmel, and our AI team colleagues Larissa Nußbaum, Amai Brandes and Huiying (Jenny) He. 🏆 We heard from industry leaders on topics like scaling AI, deploying autonomous AI agents, and accelerating application development — all grounded in responsible and impactful use of AI. From synthetic data to governance, the conversations were both wide-ranging and thought-provoking. This experience reaffirmed the importance of staying curious and bold in advancing AI capabilities responsibly. #AI #AIWorldCongress2025 #EYParthenon #DataAnalyticsandAI #EYAI #ResponsibleAI #DigitalTransformation #LifelongLearning

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𝗙𝗿𝗼𝗺 𝗮𝗺𝗯𝗶𝘁𝗶𝗼𝗻 𝘁𝗼 𝗮𝗰𝘁𝗶𝗼𝗻. Our Master in Business Analytics students don’t just study data. They turn it into real career opportunities. From landing internships at global companies to exploring diverse career paths in consulting, tech, and FMCG, their journeys show what’s possible when analytical skills meet real-world experience. Curious where WHU could take you? Find out more about the Program: https://lnkd.in/diVmeYeT #myWHU

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Our brand new Deloitte study is out: “CX Evolution: From Opportunities and Challenges to Sustainable Business Success”. Check out how Customer Experience is managed as a strategic success factor!

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