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Planning on Empty
By Monica Davidson The words ‘strategic planning’ are the last you want to hear if you're a freelance creative or running a small arts business, and everything feels like it’s being held together with gaffer tape and dwindling hope. Costs are up, clients don’t want to pay, funding is bleak and just surviving the week can feel like an Olympic sport. You don’t want to plan, you want to crawl back into bed with a glass of wine and pull the doona over your head. And yet, now is the perfect time for a strategy, as long as it’s the right kind. I’m not talking about a traditional, stuffy corporate business plan with a five-year vision and a SWOT analysis nobody will ever look at again. I’m...
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