Scale your expertise, not your headcount.
The enterprise content platform for regulated industries. Augment your team with credentialed specialists, orchestrate the work with a dedicated Managing Editor, and build compliance in from the first brief. Your content carries real authority, and legal review becomes a sign-off instead of a battleground.
- EXPERT Matched: CFA, 14 yrs muni-bond research
- EDITOR Managing Editor owns brief to publish
- COMPLY Disclaimer set applied in the brief · 1-pass legal
Everyone is publishing. Most teams are just creating noise.
Search engines and modern buyers do not reward generic content. If your content is not explicitly authoritative, you are burning budget on work that will never convert. That 60-point gap is what you get when teams scale drafts instead of scaling expertise.
Of financial marketers use content as a core strategy.
See it actually work.
The gap. The cost of scaling volume instead of expertise.
Source: Content Marketing Institute, 2025 B2B Content Marketing Benchmarks.
There are two ways to scale content. Only one compounds.
The treadmill.
- Overload internal teams as generalists, or beg SMEs for interviews.
- Fragmented workflows: chasing freelancers and fighting with legal.
- Compliance as a final-step blocker that kills good ideas in revisions.
The Contently way.
- Augment your team with on-demand credentialed specialists.
- Orchestrate sourcing, drafting, and compliance in one governed flow.
- Comply from day one, regulatory-sound before the first draft.
Three moves that turn output into authority.
On-demand credentialed writers, plugged into your workflow.
Your internal team is brilliant at brand strategy. Forcing them to write nuanced regulated copy, or draining your SMEs for interviews, kills your scale. You do not need to replace your team. You need to augment it, so the content carries weight, earns trust, and wins the AI-citation game.
Meet the Talent Network- Sources the right expert · 4 matched, 1 assigned
- Owns the end-to-end workflow · 0 chasing
- Holds the editorial guardrails · brand voice enforced inline
A dedicated Managing Editor runs the whole program.
Strategy dies in execution. You cannot expect a marketing team to scale output while they are stuck playing project manager. A dedicated Managing Editor sources the experts, manages the end-to-end workflow, and maintains strict editorial guardrails, so your team can focus exclusively on growth.
Compliance is a sign-off, not a battleground.
Treating compliance like a final checkpoint guarantees painful, expensive rewrite loops. Build a compliance-ready system instead, with regulatory standards embedded directly into briefing and drafting. When content is built on real expertise and governed by an editor, legal review becomes a quick sign-off.
See the regulated-content workflow22 divisions at RBC, scaling content with streamlined compliance.
Banking and financial services · $12.9B revenue · 17M clients · 85,000+ employees. The challenge: scale content across a massive organization while holding brand compliance and legal oversight across 22+ teams.
Divisions creating content on one platform.
Engagement rate across the program.
Legal reviewer covering all content.
Higher finish rate vs. industry average.
“Quality and quantity are equally important to us. We needed to make sure there was a consistent flow of content.”
Everything a regulated enterprise content team runs on.
One workflow, instrumented end to end. A piece of content moves through five stages, and every stage is built for the scale, governance, and reporting that banks, insurers, healthcare, and other regulated enterprises require.
Brief like an editor.
- Personas from real interview data, not last year's deck
- Story ideas ranked by reader signal, not keyword volume
- Benchmarks including AI-search citation share
A quarter that ships.
- Cross-channel capacity calendar across every team
- Campaign centers with cross-LOB tagging that rolls up to ROI
- Brief intake routed to the right pod, reviewer, and jurisdiction
Where work gets made.
- Brand voice and Tone Analyzer enforced inline
- Multimedia review with e-signed, timestamped approvals
- One-click distribution to CMS, social, CRM, and email
ROI the CFO trusts.
- Content Value Dashboard, refreshed daily and auditable
- Performance benchmarked against your vertical
- Pipeline attribution synced to your CRM
Wired into your stack.
- Native across CMS, CRM, marketing automation, and social
- SSO and SCIM for identity, analytics for reporting
- REST and GraphQL API for everything else
Brief to publish in one workspace, with brand and compliance built in.
Five stops, one workspace, no email-thread handoffs. Drop in your style guide and the system enforces it as rules: banned phrases, approved synonyms, reading-level caps, point-of-view. A dedicated Managing Editor matches each brief to the right person from a 165,000-creator network, then runs review, e-signed approvals, and one-click distribution to your CMS, social, CRM, and email.
See how talent matching worksThe dollar number that ends the “is content worth it” debate.
The Content Value Dashboard multiplies organic traffic by the channel-equivalent CPC for each query, per piece, per month. It is auditable, refreshed daily, and CFO-ready. Pipeline attribution then ties every piece to its downstream revenue event in the CRM your finance team already reports from, so 94% of content traces back to pipeline and the program shows an 11% revenue lift in year one.
One calendar every team can see, with capacity built in.
Editorial, brand, comms, and product all work from one cross-channel calendar with a live capacity heatmap, so you commit to a quarter you can actually ship. Brief intake routes automatically to the right pod, reviewer, and jurisdiction. The standing planning meeting goes away, intake runs 2.1 times faster, and teams ship 94% of work on target.
What IT, security, and procurement sign off on.
The questions a 1,000-person organization asks before a content platform touches the stack, answered before you ask them.
- SecuritySOC 2 Type II · report available under NDA · encryption in transit and at rest
- IdentitySSO (SAML / OIDC) · SCIM provisioning · role-based permissions per team and region
- GovernanceBrand-voice rules enforced inline · full timestamped audit trail on every approval
- Integrations32+ native connectors across CMS, CRM, marketing automation, social, and analytics
- APIREST + GraphQL · 100% of the audit trail exposed · webhooks for your data warehouse
- Time to liveTwo weeks from signature to a working Salesforce + CMS sync, multi-team rollout supported
- DataGDPR + CCPA · EU and US data residency · DPA template available · per-region retention
Attestation status may change. Contact security@contently.com for the current list.
Two AI products that plug in when expertise needs reach.
The platform is human-driven editorial: people, briefs, review queues, audit trails. When a use case calls for more volume or more visibility, these AI products live alongside it. Every output is still reviewed by an editor before publish.
Scale beyond your human bench.
Brand Voice, SEO Optimization, Quality Assurance, Fact Check, LLM Optimization, AI Detectability. Six agents for teams that need to scale production, every one audited and reviewed by an editor before publish.
See AI Studio → AI service · AEOWin the AI-citation game.
Answer Engine Optimization: citation tracking, schema engineering, structural rewrites. Measured weekly across ChatGPT, Perplexity, Gemini, and Google AI Overviews.
See AEO →Trusted by enterprise content teams
Stop scaling drafts. Start scaling expertise.
See how Contently can augment your team, streamline legal review, and build a content engine that actually attracts new business.