Shereen D.

Transform your lead generation with precision and automation. Custom Intent Audiences in Performance Max unlock unparalleled targeting for higher ROI. 📊 1. Integrate Custom Intent Audiences as powerful signals for PMax. 2. Segment asset groups by intent type for tailored messaging. 3. Prioritize clear message match between ads and landing pages. 4. Implement robust conversion tracking for accurate CPQL metrics. 5. Conduct strategic A/B tests on audiences, creatives, and landing pages. Read the full blog from here: https://lnkd.in/ei2AeaYG #CustomIntent #AudienceTargeting #CustomerIntent #PerformanceMax #PMax #GoogleAds

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You already have great content—let’s get some mileage out of it! Our latest article explains how to repurpose existing content— sales decks, blog posts, training docs, etc.—into formats that reach audiences on YouTube, AI, or whatever channels they navigate. Expand your reach without reinventing the wheel → https://ow.ly/3CRy50Why68

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Most ABM programs don’t fail because of targeting — they fail because the content isn’t built for the accounts you’re trying to win. This carousel breaks down a clear framework to fix the content gap in ABM: ✔️ Strong core team ✔️ Dedicated ABM content marketer ✔️ High-impact, account-aligned content When these three pieces work together, ABM becomes a revenue engine — not just a strategy on paper. #ABM #AccountBasedMarketing #B2BMarketing #ContentMarketing #DemandGen #RevenueMarketing #SalesAndMarketing #MarketingStrategy

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If you're not using intent data to guide your marketing and sales strategy, you're missing key opportunities to connect 🤝 with in-market buyers. Check out our blog for a quick crash course💥 on how to use intent signals to target smarter, personalize better, and drive real pipeline impact. You'll learn: ✔️ Why timing is everything, and HOW intent surfaces it ✔️The most common mistakes teams make with intent ✔️How to turn buyer signals into revenue-driving plays 📖 Read the blog here: https://lnkd.in/dXz7at5a #ABM #IntentData #B2BMarketing #DemandGen #MarketingStrategy #RevenueGrowth #advertising

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Most agencies treat discovery calls like a qualification checklist. But what if we treated them like coaching sessions instead? The most valuable discovery calls aren’t where you gather facts. They’re when you help prospects uncover what they didn’t even realize was possible. Our favorite line of the article: “The goal of a great sales call isn’t to sell your services. It’s to sell a smarter future.” That shift makes the call about partnership, not pitching. If your team wants to close better clients and have more valuable conversations, it starts by asking better questions… and listening longer than feels comfortable. Link to full post in the first comment.

Most marketing campaigns fail before launch due to poor readiness. Learn how launch planning, metrics, and alignment drive stronger ROI and results.

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Struggling to secure appointments in media sales? You're not alone! The 2025 Media Sales Report reveals that 75% of salespeople find booking meetings tougher than ever. With persistence and innovative strategies, sales leaders can turn this challenge into an opportunity. Key Takeaways: - Implement 5+ touchpoints for better outreach. - Set proposal benchmarks to keep your pipeline thriving. - Embrace modern tools like video messaging and AI to enhance engagement. Empower your team to break through barriers and accelerate your sales process! Read more in this recent post that explores data from the report. https://hubs.ly/Q03Fd_YS0

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Too many B2B teams say they’re “doing ABM” when the reality is… they’re just running lead-gen with a target account list slapped on top. This MarTech article outlines the real issues holding companies back — misaligned KPIs, weak ICP definition, disconnected data, and programs built for volume instead of precision. Modern ABM requires more than intent signals and display ads. It demands operational clarity, high-fidelity data, and programs built around actual buying behavior — not guesses. 🔗 Article: https://lnkd.in/gPTJwxBf #ABM #DemandGen #B2BMarketing #RevenueGrowth #PrecisionMarketing #Activate_ms

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94% of B2B buyers use #LLMs to build their vendor shortlist before visiting a single website. That stat from 6sense should stop every marketing leader cold. Your content calendar, SEO roadmap, and demand gen funnel are all optimized for step 3 of a buyer journey that now starts at step 0, inside OpenAI ChatGPT, Perplexity, or Google Gemini. The shortlist is being formed before your brand ever gets a chance to make an impression. And almost no marketing org has someone who owns that layer. Most teams track share of voice. Some track share of search. Almost none track share of model, how often, and how accurately, AI systems are recommending them in the moments that actually determine whether they make the cut. The org chart hasn't caught up. The buyer journey already has. Is anyone on your team responsible for how your brand shows up in AI-generated answers? 👇 #Cited #GEO #AIsearch #AIvisibility #AIOps #AgenticAI Scott Lee Jennifer Valenti John Culkin

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The Multiplier Philosophy Most professionals don’t struggle with ideas. They struggle with distribution. Today’s content landscape expects you to be present across multiple platforms - LinkedIn, X, Substack, Instagram, newsletters, blogs. But manually rewriting, formatting, and redesigning the same idea five times isn’t scalable. That’s where Vocalis comes in. Vocalis is built on a simple premise: One idea should power your entire digital presence. Instead of treating content as isolated posts, Vocalis treats your insight as a Source of Truth and then multiplies it across formats intelligently. The engine operates on three layers: 1️⃣ Capture Layer Drop a raw voice note or rough text idea. No scripting required. 2️⃣ Persona Layer Choose from professionally tuned voices that adapt structure and tone, not just wording based on context. 3️⃣ Multiplier Layer Generate platform-native outputs including: • Carousels (PDF + slide images) • Standalone Images • LinkedIn Posts • X / Twitter Threads • Substack Drafts • Medium Blogs • Quora Content • Long-form Articles • Email Broadcasts Each format is re-architected, not copy-pasted. The goal isn’t to replace thinking. It’s to reduce the operational workload around publishing that thinking consistently. Vocalis is now live. If you’re building a brand, a business, or a body of thought and need a smarter distribution engine, explore Vocalis today. #Vocalis #CreatorTools #SaaS #AI #ContentMultiplication

B2B lead generation is evolving. In 2025, the most effective strategies combine intent data with personalized outreach to connect with buyers at the right time and in the right context. Intent data identifies prospects actively researching solutions, while personalized outreach ensures messaging aligns with their current priorities. When sales and marketing teams work together, these insights enable timely, relevant, and scalable engagement that moves leads forward efficiently. The result? Shorter sales cycles, higher-quality opportunities, and stronger buyer trust. By integrating multiple sources of intent data, testing outreach strategies, and balancing automation with human insight, companies can create lead generation programs that continuously improve and stay ahead of the competition. Ready to elevate your B2B lead generation? Start by leveraging intent-driven strategies to engage the right accounts with the right message. 🔗 Learn more: https://lnkd.in/ef2tTe5a #B2BMarketing #LeadGeneration #SalesEnablement #IntentData #Personalization #MarketingStrategy #B2BSales

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Is your HubSpot portal setup more confusing than converting? Our free guide walks you step-by-step through uncovering gaps in strategy, marketing, sales, and automation. ✔️ Identify misconfigured workflows ✔️ Spot missed opportunities in analytics ✔️ Unlock hidden improvements in automation & alignment Get the guide now: https://hubs.ly/Q03BdWMM0 #HubSpot #HubSpotAudit #MarTech #B2BMarketing #MarketingOperations #SalesAlignment #HubSpotPartner

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