Briefly Daily AI
Université de Montréal - HEC Montréal
Greater Brisbane Area
2K followers
500+ connections
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Articles by Jarrod
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2K followers
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Jarrod Ward shared thisHuge thank you to Meg Harper & Georgia Sheehan @ Talentpath Recruitment for inviting me to the launch of their 2026 Talent Guide. It was a wonderful event filled with exceptional people. 😎
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Jarrod Ward posted thisSEO is evolving. Are you ready for GEO? If you’re still optimizing for Links, you’re missing the shift. With the rise of the Answer Economy, we’re moving from Search Engine Optimization to Generative Engine Optimization (GEO). The goal isn't just to be #1 on a results page—it's to be the source the AI actually cites in its answer. How does GEO actually work? Here are the 4 pillars: 📊 Factual Density over Fluff: AI models love data. The more specific stats, metrics, and technical specs you provide, the higher your "Citation Probability." Vague marketing copy is out; authoritative data is in. 🤖 Machine-Readable Structure: AI is fast but efficient. Using clear headings, TL;DR summaries, and Schema markup makes it easier for the AI to "lift" your content and drop it into a chat response. 🤝 The Consensus Play: AI builds trust through consensus. If high-authority sites and community forums (like Reddit) agree you’re the expert, the AI’s "confidence score" in your brand sky-rockets. 🔄 Freshness is King: In the world of GEO, content decays fast. To stay relevant, your top-performing pages need to be living documents—updated frequently with the latest industry shifts. The Bottom Line: We are moving toward a "Zero-Click" reality. Success now means your brand is the one the AI trusts enough to recommend, even if the user never leaves the chat. Are you optimizing for clicks, or are you optimizing for authority? #SEO #GEO #DigitalMarketing #AI
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Jarrod Ward shared thisThe "Search Economy" is dying. Welcome to the "Answer Economy." 🤖 I just finished an eye-opening Forbes piece by TerDawn DeBoe about how ChatGPT is officially rewriting the rules of marketing. If you’ve been relying solely on traditional SEO, it’s time to pivot. The big takeaway? We’re moving away from clicking links and toward conversational commerce. Here’s what you need to know: 🔹 ChatGPT Ads are here: OpenAI is integrating ads into their Free and "Go" tiers to offset the massive costs of running AI. 🔹 From SEO to GEO: Generative Engine Optimization is the new frontier. It’s no longer about being #1 on Google; it’s about being the brand the AI cites in its answers.(wanna chat about Ai Optimisation? DM me.) 🔹 Hyper-Personalization: Ads won’t be banners anymore—they’ll be woven into your digital conversations as helpful suggestions. The game has changed. For marketers and brands, the goal is no longer just "visibility"—it’s "authority" within the AI’s knowledge base. Read the full article here: 🔗 https://lnkd.in/gw72cM3b Watch this YouTube video to see how this shifts the landscape: 🔗 https://lnkd.in/g9qzPYRH #Marketing #AI #ChatGPTHow OpenAI is Changing Digital Marketing Forever: Ads in ChatGPTHow OpenAI is Changing Digital Marketing Forever: Ads in ChatGPT
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Jarrod Ward shared thisI was just inspired by the latest trends report form Product Marketing Alliance. Here are the key takeaways: Product Marketing in 2026 isn't about features—it's about the relationship with intelligence. Based on emerging trends for 2026, here is where the category leaders will focus: UX = Relationship, Not Layout Messaging. Product Marketers must shift from describing buttons and UI to articulating how the product thinks, adapts, and improves. We are no longer selling a tool, we are positioning a relationship between the user and the underlying intelligence. The Rise of Synthetic Media means static decks are dead. The top PMMs are using synthetic media to build auto-updating demo libraries and generate persona-specific walkthroughs in minutes. Speed and personalization are the new standard. Trust as a Strategic Differentiator "Is this secure?" has evolved into "How does this model decide?" PMMs must operationalize trust. This means clear, plain-language AI governance, transparent data flows, and honest risk explanations. If you can't explain the guardrails, you can't make the sale. The New Buyer Intelligence Stack - Buyers aren't just Googling anymore; they are asking ChatGPT, Claude, and Gemini. Product Marketers must optimize messaging for AI retrieval. If your product isn't represented accurately where AI systems learn, you are invisible to the modern buyer. The role of the PMM is evolving from feature translator to the architect of trust and intelligence. Are you ready to optimize for the AI buyer? Comment below for DM me to start a conversation! #ProductMarketing #AiOptimization #MarketingStrategy Read the full article here: https://lnkd.in/gyYkVQdU
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Jarrod Ward shared thisJust completed Google's AI Essentials course. I believe this course is for those looking to eager to engage Ai and learn its possibilities! - Learn about new AI tools - Discover AI innovations - Uncover opportunities to leverage AI in your workplace Mastering Generative AI is now foundational for workplace success. This course was a deep dive into practical, strategic AI use. Key skills I gained: - Prompt Engineering Mastery: Writing effective, specific prompts (including Few-Shot techniques) for maximum output quality. - Productivity & Efficiency: Strategically applying AI to optimize workflows and accelerate tasks across any department. - Responsible AI: Recognizing model biases, security risks, and applying crucial human oversight for ethical deployment. - Future-Proofing: Developing strategies to stay current and evaluate new tools in the rapidly evolving AI ecosystem. Ready to leverage these skills to drive efficiency and innovation in my next role! Let's connect about the future of work! https://lnkd.in/gN8jMYve
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Jarrod Ward shared thisCompleting this course in 2021 was a transformative experience. I gained valuable knowledge about user-first design and insights into the next billion users (NBU) that truly expanded my understanding. I highly recommend this course for anyone looking to deepen their expertise in UX Design. A+ Google.Completion Certificate for Foundations of User Experience (UX) DesignCompletion Certificate for Foundations of User Experience (UX) Design
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Jarrod Ward shared thisLoved working with the global team at Flywire on this case study, highlighting StudyLink's amazing capabilities. 🏆 #flywireJarrod Ward shared thisWith over 5,000 student applications submitted to universities across the globe each year, Expert Education needed their processes to be as efficient as possible. Instead, they were juggling paperwork, portals, and payment pain. But with Flywire’s StudyLink Accept & Pay solution, Expert Education were able to: ✅ streamline their processes, saving 3–5 minutes per application ✅ offer secure, trackable international payments ✅ address privacy concerns and speed up counselor workflows Our latest case study shows how powerful it is when automation, visibility, and payment safety come together to support both students and counselors. 📘 Read the full story: Link: https://lnkd.in/egi7cbCW #InternationalEducation #Flywire #StudentPayments #AgentSuccess #EdTech #AcceptAndPay
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Jarrod Ward posted thisexcellent presentation by Anthony Mittelmark from #fractionalCTO The Augmented CMO: Redefining the Marketing Playbook with AI The conversation is shifting. It's no longer just about using AI for a quick headline or a basic summary. It's about a fundamental re-evaluation of how we create, strategize, and connect. In a recent discussion, a few key ideas stood out: * Prompting as the New Creative Frontier: We need to move beyond simple prompts and embrace a new level of "prompt play." This is the core of leveraging AI to amplify human creativity, not replace it. It's about a dialogue with the machine, not a command. * From "Campaigns" to "N=1": The era of broad, one-size-fits-all campaigns is dying. AI allows us to move towards hyper-personalized marketing, where every interaction is tailored to the individual. Our brand's utility, not just its story, becomes the ultimate front end. * Bridging the Gap: Marketing needs to lead the charge. We can't let the technical vision be solely controlled by the CTO. We must bring our strategic understanding of customer needs and brand value to the data teams, asking them not just how the data is being leveraged, but what the best prompts are for specific use cases. * Your Brand is a Utility: The brand itself is becoming the front-end, telling its story and providing context directly through an LLM. Imagine a future where your data is so well-integrated that an LLM can sell your product with unparalleled context. The path forward is about collaboration, curiosity, and a willingness to "over-prompt" until we find the magic. It's time for marketers to step up and direct the AI revolution. #anthonymittelmark #fractionalcto #AI #Marketing #PromptEngineering #CMO #Innovation #BrandStrategy #FutureofMarketing
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Jarrod Ward reacted on thisJarrod Ward reacted on thisMy heart has been heavy today following the news from LaGuardia. While I don’t work at Air Canada today, I was part of that family for over 10 years through my time with Aeroplan and ACV. Once you’ve been part of this industry, you never truly leave it. My deepest condolences go out to the families of the two pilots who were lost, to the crew, and to all the passengers and first responders affected. May the families find comfort in knowing an entire country and a global community are standing with them. Sending strength to those recovering and to my former colleagues navigating this difficult day. 🇨🇦✈️ #AirCanada #AviationCommunity
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Jarrod Ward liked thisJarrod Ward liked this🚨 Thinking about a career at Megaport? Here’s what our CTO, Cameron Daniel, says you need to know 👇 Whether you’re a traditional Network Engineer or just getting started with automation, Megaport blends telco fundamentals with modern, software-defined operations. What we look for: • Experience with service provider networks • Familiarity with network automation tools • Most importantly → a willingness to learn 💡 At Megaport, automation is the source of truth, not the config on the device. That mindset shift is key. If you're curious, driven, and ready to adapt to a software-defined world, check out our open roles: megaport.com/careers 📽️ Watch the full chat to learn more and reach out if a role catches your eye!
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Jarrod Ward liked thisThis is a big deal and such a pivotal moment for Megaport and Latitude.sh The combination of Latitude’s high performance, instantly deployed compute with Megaport’s private, global connectivity unlocks powerful global infrastructure that’s fast, scalable, simple, and in the customer’s full control From a GTM and customer experience perspective, this sets the foundation for an entirely new kind of platform… where you can spin up compute in seconds and connect it privately around the world in under a minute. Behind the scenes, our teams are already preparing a thoughtful, phased integration for day 1 and beyond to ensure we integrate thoughtfully and set our people and customers up for success. Huge congrats to everyone who helped bring this idea to life 🙌🏼 LETS GO!!!Jarrod Ward liked thisAcquiring Latitude.sh is kind of a big deal. And to show you how amazing and “Megaport-like” their technology is, watch me deploy a compute instance in under 5 seconds. If I can do it, anyone can do it, spinning up global network and compute-as-a-service in less time than it takes to read this. Megaport + Latitude.sh is changing the game. Game on!
Experience & Education
View Jarrod’s full experience
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Licenses & Certifications
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Foundations of User Experience (UX) Design
Google
IssuedCredential ID h ttp s://co u r ser a.o r g /v er i f y /2V P TD3GSG2WP -
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Volunteer Experience
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Voulenteer
Tellus
- 8 years
Social Services
Meet monthly with a group of volunteers from around Montreal. Each month a different social services organization is chosen and we spend one day volunteering with them on a special project. We have refurbished a hospice, done outreach for STI prevention and various other activities.
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VP Business Development, ANTHROPOGRAPHIA
World Press Photo Foundation
- 2 years
Human Rights
I worked to successfully improve the organizational design, develop a five-year growth marking plan, set goals, and install policies and procedures to stabilize this three-year-old organization.
My duties and mandate included grant writing, budgeting, human resources, finance, marketing, branding, and external as well as digital communications.
Anthropographia has received confirmation from the Canadian Museum of Human Rights in Winnipeg, Canada that the museum will be archiving…I worked to successfully improve the organizational design, develop a five-year growth marking plan, set goals, and install policies and procedures to stabilize this three-year-old organization.
My duties and mandate included grant writing, budgeting, human resources, finance, marketing, branding, and external as well as digital communications.
Anthropographia has received confirmation from the Canadian Museum of Human Rights in Winnipeg, Canada that the museum will be archiving the Anthropographia collection of human rights photography in the permanent exhibition space in their new $380m museum. -
Media Specialist
Fraîchment Jeudi
- 1 year 7 months
Civil Rights and Social Action
FRAÎCHEMENT JEUDI est une émission de radio hebdomadaire centrée sur les enjeux de la communauté LGBTQI2+. Émergente et rarement mainstream ...
Fraîchement jeudi sera diffusée toutes les semaines, le jeudi de 21 h à 22 h, sur les ondes de Radio Centre-Ville 102,3 FM à partir du 7 février.
Courses
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Budgetary Control
51-952-02
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Corporate Finance I & II
52-252-08
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Digital Marketing Strategy
53-171-05
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Global Marketing
53-088-07
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Globalization & The Firm
52-070-05
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Information Technologies
52-751-02
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Marketing Growth & Business Development
53-173-09
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Marketing Management
52-151-02
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Operations Management
52-551-03
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Sectorial Analysis & Business Opportunities
53-467-04
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Selling & Negotiating
53-172-07
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Strategic Human Resource Management
52-351-02
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Strategic Management I & II
52-452-02
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Visionary & Entreneurial Thinking
53-456-03
Projects
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FMA Summits
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Assisted an environmental firm with their branding and online presence. Worked with a team of talented individuals from logistics, sales, and operations to reinvent the brand, develop a new web presence, and design bigger and more profitable events.
Other creators -
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Payette et Simms
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Worked with a family owned lithographic printer to develop a 3-year growth marketing plan. Through process consulting we assisted and guided our client, respecting the history and foundation of their company, to modernize and expand the message and ultimately their market share.
When we connect, listen, and collaborate within a market then potential clients can transition into being powerful advocates. A genuine message built on trust can regenerate a brand.Other creators -
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Atelier Kuiper
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See projectMarketing and PR consultant, website project coordinator, social media strategy and content.
Honors & Awards
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MBA Student of the Year / Most Integrated Student
HEC Montréal / MBA Student Senate
Voted Most Integrated Student of the Year by the HEC MBA Faculty of 2010
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National Honor Society / ODK
ODK / the Honor Society for Universities
Omicron Delta Kappa, also known as The Circle and ODK, is not a fraternity, it is a national leadership honor society in the United States, with chapters, known as circles, at more than three hundred college campuses. Induction is for outstanding academic achievement and dedication to community service. www.odk.org
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National Honor Society / ODK
ODK / the Honor Society for Universities
Omicron Delta Kappa, also known as The Circle and ODK, is not a fraternity, it is a national leadership honor society in the United States, with chapters, known as circles, at more than three hundred college campuses. Induction is for outstanding academic achievement and dedication to community service. www.odk.org
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National Honor Society / ODK
ODK / the Honor Society for Universities
Omicron Delta Kappa, also known as The Circle and ODK, is not a fraternity, it is a national leadership honor society in the United States, with chapters, known as circles, at more than three hundred college campuses. Induction is for outstanding academic achievement and dedication to community service. www.odk.org
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National Honor Society / ODK
ODK / the Honor Society for Universities
Omicron Delta Kappa, also known as The Circle and ODK, is not a fraternity, it is a national leadership honor society in the United States, with chapters, known as circles, at more than three hundred college campuses. Induction is for outstanding academic achievement and dedication to community service. www.odk.org
Languages
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English
Native or bilingual proficiency
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French
Professional working proficiency
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Italian
Limited working proficiency
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