We respect your privacy. The Website currently located at https://bmostadium.com/, and the subdomains thereof on which this policy (“the Privacy Policy”) is posted (the “Website”) is made available by LAFC StadiumCo, LLC d/b/a BMO Stadium (“BMO Stadium,” “ “we”, “us”, or “our”).

We are excited to engage with you through your use of the Website and through the various online services and applications provided through the Website(collectively, the “Services”). This Privacy Policy is meant to help you understand our practices regarding the collection, use, and disclosure of personal information in connection with these Services as well as inform you of your rights and choices about the use of your information. We will not use, disclose, or share your information except as described in this Privacy Policy.

This Privacy Policy will apply to visitors to the Website and users of any Services. Please remember that you are agreeing to the practices and procedures described in this Privacy Policy and agree to both the BMO Stadium Terms of Service and Additional Terms when you use the Services (the “Terms of Service”). If you provide Personal Information (as defined in this Privacy Policy), you also agree that Personal Information you provide may be transferred from your current location to the offices and servers of BMO Stadium and its authorized third parties. If you do not agree with this Privacy Policy and the Terms of Service, please do not use the Website or any Service.

This Privacy Policy also applies to employees, contractors, applicants to become employees or contractors, and owners, directors, and officers of BMO Stadium subject to the California Consumer Privacy Act of 2018 (“CCPA”) as amended by the California Privacy Rights Act of 2020 (“CPRA”), including as applicable, emergency contacts and beneficiaries of the foregoing. The Personal Information collected from the foregoing in this context shall be referred to in this Privacy Policy as “Employee Personal Information”. Internal website and intranet web pages of BMO Stadium shall be included within the definition of Website under this Privacy Policy to the extent they are used to collect, use, or disclose Employee Personal Information. Please note there may be additional or different contracts, privacy notices or disclosures that govern our use of your Employee Personal Information beyond the CCPA. Where the CCPA specifically applies to collection, use and disclosure of information, this Privacy Policy shall prevail and be applicable to such obligations or requirements. Any terms defined in the CCPA have the same meaning when used in this notice.

 

Scope of Policy

This Privacy Policy applies solely to information collected by this Website.

1. Types of Information We Collect
1. How We Collect Your Information
1. How We Use Your Information
1. How We May Share Your Information
1. Communication Services and Community Features
1. Third-Party Advertising
1. All Users: Your Rights, Choices and Controls
1. California Residents: Your California Privacy Rights
1. Your Additional Rights in the UK and European Economic Area
1. Security Practices1. Links to Other Services
1. U.S. Operations, Non-Discrimination, and Making a Complaint
1. Changes to this Privacy Policy
1. Children’s Data
15. Exclusions
16. Contact Us

1. Types of Information We Collect

When you interact with us through the Services, we collect the information you provide, usage information, and information about your device. We also collect information about you from other sources like service providers, and optional programs in which you participate, which we may combine with other information we have about you. In the case of Employee Personal Information, we collect information relating to recruitment, applications and employment. Here are the types of information we collect about you:

(A.) Personal Information

“Personal Information” is information that identifies, relates to, describes, or can be reasonably linked to, directly or indirectly, a particular individual or household. We may collect Personal Information from you on or through the Services in a variety of ways, including when you register on the Website, purchase or engage with a Service, participate in online contests, surveys, or games, sign-up for a newsletter or subscription, or purchase merchandise. We also may, from time to time, receive Personal Information about you from third-party sources to improve the Services, and for the various purposes outlined in this Privacy Policy. We collect both Non-Sensitive and Sensitive Personal Information, as discussed below.

We have grouped together the following categories of Non-Sensitive and Sensitive Personal Information to explain how we use this type of information. In the case of Employee Personal Information, we also collect both Non-Sensitive and Sensitive Personal Information relating to recruitment, applications and employment. 

In the past 12 months we have collected and may collect the following Non-Sensitive Personal Information, from users of the Website and Services:

(i). Personal Identifiers, including your first and last name, birthdate, age, gender, and username.

(ii). Contact Information, including your email address, phone number, and home address.

(iii). Biographical Information, including your level of education and professional background.

(iv). Commercial Information, such as products or services purchased.

(v). Inferences drawn from other Personal Information, such as your favorite teams or music artists.

(vi). Financial Information, including your credit card number and purchasing history.

(vii). Internet or Other Electronic Network Activity Information, including, but not limited to, your internet browsing history, search history, and information regarding your interaction with an internet website, application, or advertisement.

In the past 12 months we have also collected and may collect the following Non-Sensitive Employee Personal Information:

(i). Dependents or Other Individual’s Information, such as their full name, address, date of birth.

(ii). National or Government Identifiers, such as SSN, passport and visa information, and immigration status and documentation.

(iii). Educational and Professional Background, such as your work history, academic and professional qualifications, educational records, references, and interview notes.

(iv). Contract Engagement Details, such as your title, service dates, and amount of contract or engagement.

(v). Employment Details, such as your job title, position, hire dates, compensation, performance and disciplinary records, and vacation and sick leave records.

(vi). Financial Information, such as banking details, tax information, payroll information, and withholdings.

(vii). Health and Safety Information, such as health conditions (if relevant to your employment), job restrictions, workplace illness and injury information, and health insurance policy information.

(viii). Information Systems (IS) Information, such as your search history, browsing history, login information, and IP addresses on our information systems and networks.

(ix). Sensory or Surveillance Information, such as COVID-19 related temperature checks, call monitoring, and video surveillance.

(x). Employee Profile Information, such as a profile or summary about an applicant or employee’s preferences, characteristics, attitudes, intelligence, abilities, and aptitudes.

In the past 12 months we have collected and/or may collect the following Sensitive Personal Information from users of the Website and Services:

(i). National or government identifiers, including your social security number.

In the past 12 months we have also collected and may collect the following Sensitive Employee Personal Information:

(i). Additional national or government identifiers, such as SSN (including that of dependents if applicable), passport and visa information, and immigration status and documentation including your social security number.

(ii). Biometric information, such as facial recognition, fingerprints, iris or retina scans, keystroke, or other physical patterns.

(iii). Geolocation data, such as time and physical location related to use of an internet website, application, device, or physical access to a our office location.

(iv). Demographic data, such as race, ethnic origin, marital status, disability, and veteran or military status.

(v). Physiological data, such as allergies, food aversions and physiological information, including heart rate, heart rate variability, skin temperature, blood oxygen, hydration, lactate, and/or glucose level data.

(vi). Performance tracking data, such as geolocation data and other information related to movement or location, including time, distance, speed, velocity, deceleration, stress, load, and impact.

(vii). Physical characteristics, such as height, weight, and clothing sizes.

(viii). Inferences drawn from other Personal Information, such as notes reflecting a player’s preferences, characteristics, or abilities.

 

(B.) Device Identifiable Information

We may collect information that may not reasonably identify you or a household personally but is linked to your computer or device (“Device Identifiable Information”). We collect Device Identifiable Information from you in the normal course of providing the Services. When you visit our Website to browse, read, or download information, we automatically collect information about your computer that your browser sends, such as your IP address, browser type and language, access times, pages visited, and referring website addresses. We may use Device Identifiable Information to analyze trends, help administer the Services, track the online movement of users, to learn about and determine how much time visitors spend on each page of the Website, how visitors navigate throughout the Website or use other Services, and to gather broad demographic information for aggregate use. We may also collect Device Identifiable Information through “cookies” or “web beacons” as explained below.

In addition, we may collect information about your mobile device such as the type and model, operating system (e.g. iOS or Android) and version, carrier name, mobile browser (e.g. Chrome, Safari), applications using our Website, and identifiers assigned to your device, such as its iOS Identifier for Advertising (“IDFA”), Android Advertising ID (“AAID”), or unique device identifier (a number uniquely given to your device by your device manufacturer), sometimes referred to as a mobile carrier ID.

We may also collect your location information, such as your zip code or the approximate geographic area provided by your Internet service provider (“ISP”) or location positioning information provided by the location services and GPS features of your mobile device when location services have been enabled.

(C.) Aggregated and De-Identified Information

We also collect and use aggregated or de-identified information. Aggregated or de-identified information may be derived from or include data collected from performance monitoring devices but is not considered Personal Information under applicable law or this Privacy Policy because this data does not directly or indirectly identify a person. For example, we may aggregate birth years and months along with data collected from wearable devices or optical trackers in order to perform sports-science research designed to improve our understanding of how to support player development. We may also share aggregated or de-identified information with the manufacturer of the monitoring devices in an effort to improve the devices, conduct research and development, establish benchmarking metrics, and similar efforts designed to improve overall player development.

We may also collect additional data that is not specific to any individual Employee  or user, such as:

• Event-related data, including match outcomes, event types, temperature, surface, environmental information, attendance, session type or location.

However, when aggregated or de-identified information, including Device Identifiable Information, is directly associated with Personal Information, such that the aggregated or de-identified information can be reasonably associated with a particular individual person or household, then this aggregated or de-identified information is treated as Personal Information. We commit to maintain, use and otherwise process de-identified information only in a de-identified fashion and will not attempt to reidentify such information.

 

1. How We Collect Your Information

(A.) Cookies and Web Beacons

To help us serve you better, we may collect Device Identifiable Information from you through technologies such as “cookies” and “web beacons” (which are also called clear GIFs, pixel tags, or pixels) or by tracking internet protocol (“IP”) addresses.

• “Cookies” are small data files that are stored by your web browser when you interact with a website. When you visit a webpage, the cookie sends back Device Identifiable Information.

• “Web beacons” are small graphic images (usually invisible) that can be embedded in content and ads on a webpage that track usage of the Website and effectiveness of communication. These web beacons can then be used to recognize our cookies and to monitor certain user interactions with a website.

Cookies operate in the background, and you can turn them off by adjusting your Web browser settings, but doing so may make it difficult to use some of the features on the Website or the features may not be available to you. We may use cookies to make your Website experience easier by, for example, remembering your preferences, keeping track of your login name and password and, if you want to buy things while on the Website, your ”shopping cart.”

We may also use cookies, web beacons and other activity tracking tools on the Website and through other Services to collect your engagement metrics, including your Personal Identifiers and Device Identifiable Information, related to your activity on the Website and Services.

For more information on your choices regarding cookies, you can review the FTC’s guide to opting out of online tracking for computers and mobile devices. You can also see the “All Users: Your Rights, Choices and Controls” section below for ways to opt-out.

We use the following types of cookies on the Website:

Necessary Cookies: These cookies are necessary for our Website to operate properly and enable you to use its features. Without these cookies, certain services cannot be provided. If you use your browser settings to block them, we cannot guarantee your security or predict how the Website will perform during your visit.

Functional Cookies: These cookies allow our Website to remember choices you make and provide enhanced and more personalized features. For example, they remember changes made to parts of the Website that you can customize.

Analytics Cookies: These cookies collect information about how you interact with the Website, such as what pages you visit and if any errors have occurred. The information is used to improve how our Website functions. These cookies do not collect information that identifies you but generate statistical data about your use of the Website. We may use third-party web analytics services, such as Google Analytics, which analyze how a visitor uses the Website. To learn more about Google Analytics and how to opt out, please visit https://support.google.com/analytics/answer/181881?hl=en.

Marketing Cookies: We use cookies or similar tracking technologies on the Website to help us deliver our content and marketing and to measure the effectiveness of our marketing campaigns. These cookies may reflect demographic or other data linked to data you voluntarily have submitted to us (e.g., your email address) that we may share with data providers solely in hashed, non-human readable form. If you are a registered user on the Website, the information collected from the Website is not anonymous and we may use this information along with other information we know or infer about you, including your preferences, to tailor content, services, marketing, and offers for you. We participate in marketing networks that allow us to target our messaging to users based on demographic data, interests, and browsing behavior. These networks track users’ online activities over time by collecting information through automated means, including through the use of cookies, web server logs, web beacons, and other similar technologies. You can opt out of receiving interest-based marketing on our Website by blocking these cookies as described below.

Your browser may give you the ability to control cookies or other tracking tools. The Help portion of the toolbar on most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to delete existing cookies. If you decide to disable cookies, it is possible that some of our Website’s features will not function properly. For more information on deleting or controlling cookies, visit www.aboutcookies.org. You may also manage cookies for the most common browsers, including Google Chrome, Firefox, Safari, Internet Explorer, and Microsoft Edge, through your browser settings. In addition to browser-based controls, you can manage third-party cookies by visiting www.aboutads.info/choices/.

Your browser may offer you a “Do Not Track” option, which allows you to signal to operators of Website and web applications and services that you do not want them to track your online activities. The Website and Services do not currently support Do Not Track requests.

(B.) Other Direct Interactions with You

You give us your information in your direct interactions with us. We collect information you provide to us when you register accounts on our Website and other Services; request tickets, newsletters, and other products, services, or information from us; respond to surveys; participate in sweepstakes or contests; ; or otherwise interact with us. This information includes the categories of Personal Information described in Section 1(A) and Device Identifiable Information, which you give us from time to time. As an Employee, job applicant, or contractor, we may collect Personal Information when you create an account on our careers website or submit a job application. 

Except for IP addresses, we may match Device Identifiable Information with Personal Information that we may have from or about you, which would allow us to identify you. We may use this information to provide you with offers that are available where you physically are located.

(C.) Social Media

When using the Services or when using certain third-party social networking services (e.g., Facebook, Twitter) (each a “Social Network”), you may have the option to connect your Service information and activity with your Social Network information and activity. If you authorize such a connection, you permit us to share or publish information about your Service activity with that Social Network and its users, and to access certain of your Social Network information, as disclosed to you at the time you consent to the connection. Information we may share with a Social Network may include technical information about your Service activity, your Service comments, or the videos you watch on the Service. Information we may access about you, with your consent, from a Social Network may include, but is not limited to, your basic Social Network information, your location data, your list of contacts, friends or followers and certain information about your activities on the Social Network. If you permit a connection between a Social Network and a Service, we (and that Social Network) may be able to identify you and to associate information received pursuant to the connection with information we already have about you. For more information, please review the privacy disclosures and terms of your Social Network account, which govern how that account information is collected and shared with us.

(D.) Other Third-Party Sources

We may also receive other information from Service Providers (as defined in this Privacy Policy) in connection with the operation of our Services, including when you purchase our tickets or take our surveys through a third-party vendor. We may also receive information from Service Providers through marketing and demographic studies that we use to supplement Personal Information and de-identified information provided directly by you. Similarly, we may receive Personal Information from advertising partners. We may also receive information from background check service providers in connection with our employee and contractor applications. Additionally, we may receive Employee Personal Information including Sensitive Employee Information.

1. How We Use Your Information

For the Purpose Collected: If you provide Personal Information for a certain reason, we will use the Personal Information in connection with the reason for which it was provided. For instance, if you sign up for an email newsletter, we will use your email address to send you the newsletter, if you make an online purchase, we will use your credit card information to fulfill and process your purchase. In addition, if permitted by law, and you seek to engage with our partners providing sports betting, prediction markets, or gaming services, we may use your Personal Information to facilitate your engagement with our partners. Also, if you register or open an account on the Services, the Personal Information you provide may be used to maintain your account, provide you access to certain features of our Services, or offer you the benefits and privileges that typically come along with registration. These benefits may include access to and use of exclusive or personalized content or activities (such as message boards or digital ticket access), participation in special events and promotions (such as contests and sweepstakes), and delivery of food, beverages, and/or merchandise. As part of these activities, we may use your Personal Information to determine your eligibility, notify you whether you are a winner, and/or fulfill and deliver prizes and orders.

• contact you about the Website and/or Services you have requested;
• provide you with Services or information you have requested, or products or services you have ordered or signed up for, such as newsletters;
• confirm or fulfill an order you have made;
• administer your participation in a contest, sweepstakes, promotion, survey, or voting poll;
• facilitate the operation, maintenance and improvement of the Services, our business operations, and internal record keeping;
• Share or Sell (as each term is defined by the CCPA) Non-Sensitive Personal Information to our marketing partners to provide you with advertising that may be more relevant to you; and
• with your permission, send you, or facilitate your receiving, promotional material or special offers from BMO Stadium, Major League Soccer, its subsidiaries and affiliates, including Soccer United Marketing and other MLS clubs, National Women’s Soccer League, Los Angeles Football Club, Angel City Football Club, other MLS clubs, our partners, or other third parties (such as event promoters). These third parties include, if permitted by law, partners offering sports betting, prediction markets, and gaming services. If you no longer wish to receive promotional e-mails from us or our partners, or have your information shared with third parties as previously described, you may change your mind and/or your preferences by following the directions in the “All Users: Your Rights, Choices and Controls” section of the Privacy Policy below.

Our Service Providers are given the information they need to perform their designated functions in connection with the Services, and, except for those instances we specifically allow, we do not generally authorize them to use or disclose your Personal Information for their own marketing or other purposes.

Identity Verification and Security: We also may obtain information about you from other businesses to verify your identity so we can properly process your requests and prevent fraud. By accessing and using our Services, you agree that we may use your submitted and obtained Personal Information and Device Identifiable Information for such purposes and to maintain the security of the Services.

Product Improvement and Marketing: BMO Stadium may also use your Personal Identifiers, Contact Information, Biographical Information, Financial Information, Device Identifiable Information, and other information collected through the Services to:

• help us improve the content and functionality of the Services;

• better understand our users and their preferences;

• provide customer support;

• personalize experiences and product offerings, including targeted advertising, for our Services or the products and services provided by some of our Service Providers; and

• tailor payment plan offerings.

We may also use this information to communicate with you regarding the Services and, to the extent permitted by law, to tell you about services provided by others we believe may be of interest to you, including for those of legal age, sports betting, prediction markets, and other gaming services.

Enforcement and Legal Obligations: BMO Stadium may use your Personal Information to enforce our Terms of Service or investigate and prevent activities that may violate our policies or be illegal, and to respond to legal proceedings and obligations.

Recruitment of Employees and Contractors: BMO Stadium collects Employee Personal Information in connection with recruitment, applications and employment to use or disclose as appropriate to:

• Comply with all applicable laws and regulations.

• Recruit and evaluate job applicants and candidates for employment.

• Conduct background checks.

• Manage your employment relationship with us, including for:
  • identity verification;
  • onboarding processes;
  • timekeeping, payroll, and expense report administration;
  • employee benefits administration;
  • employee training and development requirements;
  • the creation, maintenance, and security of your online employee accounts;
  • reaching your emergency contacts when needed, such as when you are not reachable or are injured or ill;
  • workers’ compensation claims management;
  • employee job performance, including goals and performance reviews, promotions, discipline, and termination; and
  • other human resources purposes.

• Manage and monitor employee access to our facilities, equipment, and systems.

• Conduct internal audits and workplace investigations.

• Investigate and enforce compliance with and potential breaches of our policies and procedures.

• Engage in corporate transactions requiring review of employee records, such as for evaluating potential mergers and acquisitions.

• Maintain commercial insurance policies and coverages, including for workers’ compensation and other liability insurance.

• Perform workforce analytics, data analytics, and benchmarking.

• Administer and maintain our operations, including for safety purposes.

• For client marketing purposes.

• Exercise or defend our legal rights, and those of our employees, customers, contractors, and agents.

1. How We May Share Your Information

(A.) Subsidiaries, Affiliates, and Tenants

We may share your information with the subsidiaries and affiliates of LAFC StadiumCo, LLC, d/b/a BMO Stadium, including but not limited to: Los Angeles Football Club and its affiliates (collectively, “Affiliates”). In addition, we may share your information with Major League Soccer, its subsidiaries and affiliates, including Soccer United Marketing, and other MLS clubs, in accordance with their respective privacy policies. We may also share your information with tenants and licensees of BMO Stadium, including but not limited to, Angel City Football Club, in accordance with their respective privacy policies.

(B.) Business Transfers

As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution, or similar event in which a third party assumes control of all or part of our business, Personal Information may be part of the transferred assets or business.

(C.) Sale and Sharing of Personal Information

Under the CCPA, “Share” is defined to include sharing, renting, releasing, disclosing, disseminating, or making available Personal Information to a third party for cross-context behavioral advertising, whether or not for monetary or other valuable consideration, and a “Sale” is defined broadly to include the selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating the Personal Information of a consumer to another business or third party for anything of value.

In the last twelve months, We have Shared and Sold some Non-Sensitive Personal Information including Personal Identifiers, Contact Information, Commercial Information, and Inferences drawn from other Personal Information, to some of its sponsors and partners (e.g., jersey sponsors, sports betting, prediction markets, and gaming partners, and club operator affiliates) for the purpose of those sponsors and partners marketing products and services that may be of interest to our fans. We do not sell, and to our actual knowledge, we have never Sold Personal Information of consumers we know are less than 16 years of age.

We do not use or disclose Sensitive Personal Information for purposes other than the purposes listed in section 7027(m) of the CCPA Regulations.

If you are a California resident and would like to opt-out of the Sale of your Personal Information to our sponsors, partners, and other third parties, please follow the instructions at **Do Not Sell or Share My Personal Information**. We do not and will not discriminate against you because you opt-out of the sale of your Personal Information. But, please note that if we are unable to provide your Personal Information to our sponsors or partners it may mean that you will not receive some of the benefits or offers provided to others.

(D.) Service Providers and Third Parties

We share Personal Information and Device Identifiable Information with Service Providers, as described above in “How We Use Your Information”.

In addition to the information sharing described in Section (B) above, we may share with third parties aggregated and de-identified information collected on or through the Services for various purposes such as fan research and audience analysis. Aggregated and de-identified information does not include and is not linked to any Personal Information that can identify you or another individual person, but we may use your IP Addresses to verify users’ locations for various purposes, including blackout restrictions.

We may permit access or provide Personal Information to third parties that are providing services on our behalf in connection with the Services, such as hosting, payment processing, and consent verification.

(ii). Soccer Club

• LAFC2 and LAFC Academy clubs

When you provide Personal Information through the Services that information is shared with LAFC2 or LAFC Academy club(s) to which you indicate you or a Participant is affiliated. LAFC2 or LAFC Academy clubs may use that Personal Information to manage your or the Participant’s interactions with the LAFC2 or LAFC Academy club as part of LAFC2 or LAFC Academy, including team registration, tournament submission, and communications.

(iii). Soccer Organization, Including Federations:

• United States Soccer Federation
• United States Youth Soccer
• Canadian Soccer Association
• Fédération Internationale de Football Association (“FIFA”)

We may share certain categories of Participant Personal Information or Parent Personal Information (including date of birth, mailing address, email address, telephone number, name, nationality, and proof of identity, such as passport or other photo ID) to certain soccer organizations for purposes of verifying eligibility or participation and to give Participants an opportunity to participate in events hosted by these organizations.

(ii). Public, Governmental, and Regulatory Authority:

• United States Government
• Courts
• Sport Tribunals

We may use or disclose your Personal Information as appropriate under applicable laws to respond to requests from public, governmental, and regulatory authorities; to comply with court orders, litigation procedures, and other legal processes; to obtain legal remedies or limit our damages; to protect the operations of our group entities; and to protect the rights, safety, or property of you or others.

(E.) User Referrals

Users may send information about our  products or the Services to their friends and family members by using an “E-mail to Friend” or similar feature in the Services or in an e-mail that we have sent them. We do not further contact those individuals without their consent to do so.

(F.) Third-Party Marketers

With your permission, we may share your Personal Information with our marketing partners and other third parties so that they may contact you directly regarding special promotions or offers (such as subscriptions to and promotions for goods and services, including, for example, through participation in a co-sponsored sweepstakes or contest, or sports betting, prediction markets, or gaming promotions). We are not responsible for how these third parties may use your Personal Information, and such uses are subject to their own policies. If you have consented to our sharing of your Personal Information with third parties for such third parties’ marketing purposes, you can change your mind at any time and may let us know by following the instructions in the “All Users: Your Rights, Choices and Controls” section below.

(G.)Legal Requirements

We may also share Personal Information and Device Identifiable Information under the following circumstances:

• if required by law, such as by a court order, statute, regulation or rule, through legal process, or for law enforcement purposes;

• in the event of a bankruptcy, insolvency, reorganization, receivership or assignment for the benefit of our creditors;

• if we determine it necessary in connection with an investigation or in order to protect our legal rights; or

in response to requests from federal, state, local or foreign law and civil enforcement agencies, such as a search warrant, subpoena or court order.

(H.) Sharing of Video Viewing Activity

To the extent that you consent to sharing any of your video viewing activity with third parties, your consent for such sharing is valid for two years unless you earlier withdraw your consent.

(I.) Data Retention

We will only retain Personal Information for as long as necessary to fulfill the purposes for which we have collected such information, including for the purposes of satisfying any legal, accounting or reporting requirements. To determine the appropriate retention periods for all Personal Information, we consider the amount, nature and sensitivity of the Personal Information, legal requirements, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process the Personal Information and whether we can achieve those purposes through other means. If we collect “biometric identifiers” or “biometric information,” as those terms are defined by the Illinois Biometric Information Privacy Act (740 ILCS 14), we will delete those biometric identifiers and information when our initial purpose for collecting or obtaining your identifiers or information has been satisfied or within three (3) years of your last interaction with us, whichever occurs first.

1. Communication Services and Community Features

(A). Chat Rooms, Forums, and Message Boards

The Services may make chat rooms, forums, blogs, message boards, and other community features and activities available to you and other users. If you post Personal Information online, it will be publicly available, and you may receive unsolicited messages from other parties. We cannot ensure the security of any information you choose to make public in a chat room, forum, or message board. Also, we cannot ensure that parties who have access to such publicly available information will respect your privacy. Please exercise caution when deciding to disclose Personal Information in these areas. We reserve the right (but assume no obligation) to review and/or monitor any such community areas on the Services.

(B). Short Message Service

We may make available a service through which you can receive messages on your wireless device via short message service (“SMS Service”). You understand that your wireless carrier’s standard rates apply to these messages.

If you subscribe to one of our SMS Services, you may be required to register and provide Personal Information. We may also collect the date, time, and content of your messages in the course of your use of the SMS Service. We will use the information we obtain in connection with our SMS Service for the purpose of sending the SMS messages as well as for sharing with advertising partners. If fees are charged to your wireless account invoice, we may provide your carrier with your applicable information to facilitate the transaction in connection therewith. Your wireless carrier and other service providers may also collect data about your wireless device usage, and their practices are governed by their own policies. We may also contact your carrier, which may access the content of your wireless account, for the purpose of identifying and resolving technical problems and/or Service-related complaints. We do not guarantee that your use of the SMS Service will be private or secure, and we are not liable to you for any lack of privacy or security you may experience. You are fully responsible for taking precautions and providing security measures best suited for your situation and intended use of the SMS Service. You may change your mind and unsubscribe to SMS Services at any time by following the instructions in the “All Users: Your Rights, Choices and Controls” section below.

1. Third-Party Advertising

We may allow other companies that are providing advertising content, social networking services, or other services on our Website to set and access tracking technologies such as cookies on your computer. These companies may collect information about your visits to the Website in order to measure and assess the effectiveness of online advertising and to provide and better target advertisements about goods and services of interest to you. While the information collected by these third parties from you while you are visiting our Website is not personally identifiable, some of these third parties may also combine such de-identified information with other information they have collected from various other sources, such as their own past online and/or offline purchase information and web usage from other sites. Such other information may include Personal Information, as well as demographic and behavioral information. Those companies’ use of cookies, and the information collected, are governed by those companies’ privacy policies, not ours. Please see the “All Users: Your Rights, Choices and Controls” section below for ways to opt-out of this third party advertising.

1. All Users: Your Rights, Choices and Controls

You have various choices with respect to the collection of and certain of our uses of the Personal Information we collect from you on or through the Website or Services. If you have not consented to us using your Personal Information as described in this Privacy Policy, we will only use it to complete the transaction or provide the service or product you have requested. Please note that not all of these rights may be available to users in all jurisdictions. Please note that if you choose to delete your information or opt out of the collection and use of your information, you understand that certain features of our Website(s) and/or Services may no longer be available to you.

(A). Your Rights

(i). Right to Opt-Out/Opt-In

You have the right to direct us not to process your Personal Information for the purpose of (i) targeted advertising, (ii) the sale of Personal Information, or (iii) profiling (meaning automated processing performed on your Personal Information to evaluate, analyze, or predict personal aspects related to your economic situation, health, personal preferences, interests, reliability, behavior, location, or movement) in furtherance of decisions that produce legal or similarly significant effects concerning you, including denial of financial and lending services, housing, insurance, education enrollment, criminal justice, employment opportunities, health care services, or access to basic necessities, such as food and water. Please note that we may conduct targeted advertising through our Website but only with your affirmative consent.

If you have agreed to receive communications or solicitations from us (and/or signed up for an account with us), and you later change your mind, you can revise your preferences in your account section of the Website, or contact us at **Privacy Policy Request**. You also may opt out of receiving all future promotional e-mails from us by clicking on an opt-out or “unsubscribe” link within the promotional e-mail you receive. Please understand that if you opt out of receiving promotional correspondence from us, we may still contact you in connection with your other relationship, activities, transactions and communications with us.

If you have agreed to have us share your Personal Information with third parties so that they may contact you about promotions (and/or signed up for an account with us), offers and other information, you can revise your preferences in your account section of the Website or contact us at **Privacy Policy Request**. If you do request to have us stop sharing your Personal Information with other entities for their direct marketing purposes, such request will only apply as of the date of your request, and we will not be responsible for any communications that you may receive from entities that received your Personal Information prior to such request. In these cases, please contact that entity directly or click on the opt-out or “unsubscribe” link that should be included within the promotional e-mail you receive from such third party.

Once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize the processing of your Personal Information for the above purposes. You may change your mind and opt back in to the processing of your Personal Information at any time by revising your preferences in your account section of the Website, or contact us at **Privacy Policy Request**.

You may opt-out of receiving ads from network advertisers by clicking the AdChoices icon on advertisements that are sent to you, or visiting the opt-out pages on the NAI website and the DAA website. Opting out does not prevent you from seeing ads; it simply means that network advertisers will no longer collect data for the purpose of providing you targeted ads. The DAA and NAI opt-out tools are cookie-based. They signal network advertisers so that they do not collect data online or deliver specific ads targeting you, and only affect the Internet/web browser on the computer where the cookies are installed. These opt-out tools will only function if your browser is set to accept third-party cookies. If you delete an opt-out cookie or all your cookies from a browser’s cookie files, change web browsers or change computers, you will no longer be opted out of our data collection and ad targeting, and we may place a new cookie unless an opt-out cookie is again reset on that browser. Opting out using one browser on one computer will not opt you out using any other browser on the same or another computer.

If you are a resident of the Commonwealth of Virginia (and, beginning on July 1, 2023, Colorado and Connecticut; beginning on January 1, 2024, Tennessee; beginning on July 1, 2024, Texas; beginning on October 1, 2024, Montana; beginning on January 1, 2025, Iowa; and beginning on January 1, 2026, Indiana), applicable law requires us to receive your opt-in consent before processing any “sensitive data”, which includes (1) Personal Information revealing racial or ethnic origin, religious beliefs, mental or physical health diagnosis, sexual orientation, or citizenship or immigration status; (2) the processing of genetic or biometric data for the purpose of uniquely identifying a natural person; (3) Personal Information collected from a known child; or (4) precise geolocation data. We may process some of your sensitive data in connection with the Services and will ask for your opt-in consent before doing so. If you opt-in and change your mind, you may opt-out by revising your preferences in your account section of the Website, or contact us at **Privacy Policy Request**.

(ii). Right to Know

You have the right to know and confirm that we are processing your Personal Information. You also have a right to access and see what data and Personal information we have collected about you. To the extent feasible, you may request for us to also provide a copy of your Personal Information that you previously provided in readily usable format to permit you to transfer your data to another entity.

(iii). Right to Modify

You have the right to correct any inaccuracies in the data and Personal Information you provide to us.

(iv). Right to Delete

You have the right to request that we delete the Personal Information we have collected from you (and direct our Service Providers to do the same). There are a number of exceptions, however, that include, but are not limited to, when the information is necessary for us or a third party to do any of the following:

• Comply with a federal, state or local laws, rules, regulations or other legal obligations;

• Investigate, establish, exercise, prepare for, or defend any legal claims;

• Provide you a good or service;

• Perform a contract between us and you;

• Protecting an interest that is essential for your or another natural person’s life or physical safety;

• Prevent, detect, protect against, or respond to security incidents, identity theft, fraud, harassment, malicious or deceptive activities, or any illegal activity; or prosecute those responsible for any such action;

• Preserve the integrity or security of systems; or investigate, report, or prosecute those responsible for any such action;

• Protect the free speech rights of you or other users;

• Engage in public or peer-reviewed scientific, historical, or statistical research in the public interests that adheres to all other applicable ethics and privacy laws; or

• Conduct internal research to develop, improve or repair our products, services or technology.

(B). Exercising Your Rights

To exercise your rights under this Privacy Policy, please submit a verifiable consumer request to us as indicated in the “Contact Us” section of this Privacy Policy. Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your Personal Information. You may also make a request to know or delete on behalf of your child by providing proof of identity. You may only make a verifiable consumer request to exercise your right to know twice within a 12-month period at no additional cost to you. The verifiable consumer request must:

• Provide sufficient information that allows us to reasonably verify whether you are the person about whom we collected Personal Information or an authorized representative.

• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you. We will not discriminate against you for exercising any of your rights described above. Unless permitted by the law, we will not deny you goods or services; charge you different prices or rates for goods or services; provide you a different level or quality of goods or services; or suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

(C). Response Timing and Format

We will confirm receipt of your request, including requests received pursuant to the CCPA (as amended by the CPRA) (as discussed below), within ten (10) business days. If you do not receive confirmation within such timeframe, please contact us as indicated in the “Contact Us” section of this Privacy Policy. We endeavor to substantively respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to another forty-five (45) days), we will inform you of the reason and extension period in writing.

If you have an account with us, we will deliver our written response to that account, or to the email address associated with the account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.

Any disclosures we provide will cover the 12-month period preceding receipt of your request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. Subsection (D) below describes how you can appeal our refusal to take action on a request to exercise your rights.

For data portability requests, we will select a format to provide your Personal Information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance. We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

(D). Right to Appeal

If we refuse to take action on your request to exercise your rights, you may appeal our refusal. To appeal a refusal, please submit a copy of your request for an appeal and the original request to us as indicated in the “Contact Us” section of this Privacy Policy. Unless otherwise indicated in this Privacy Policy, within sixty (60) days of our receipt of your request for an appeal, we will inform you, in writing, of any action taken or not taken in response to your appeal. We will include a written explanation of the reasons for our decisions. If we deny your appeal, you may contact your local privacy enforcement authority to submit a complaint.

(i.) Virginia

If you are a resident of the Commonwealth of Virginia, you can file a complaint with the Consumer Protection Section of the Office of the Attorney General of Virginia at:

Mailing address:

202 North Ninth Street

Richmond, VA 23219

Toll Free: 800-552-9963

Phone number: 804-786-2042

Fax number: 804-225-4378

Online: https://www.oag.state.va.us/consumercomplaintform/form/start

(ii.) Colorado

Effective July 1, 2023, if you are a resident of Colorado, we will inform you, in writing, of any action taken or not taken in response to your appeal (discussed above in Subsection D) within forty-five (45) days of receipt of your appeal. If we require more time (up to another sixty (60) days), we will inform you of the reason and extension period in writing. If we deny your appeal, you can file a complaint with the Office of the Attorney General of Colorado at:

Mailing address:

Ralph L. Carr Judicial Building

1300 Broadway, 10th Floor

Denver, CO 80203

Phone number: 720-508-6000

Online: https://coag.gov/file-complaint/

(iii.) Connecticut

Effective July 1, 2023, if you are a resident of Connecticut, you can file a complaint with the Office of the Attorney General of Connecticut at:

Mailing address:

165 Capitol Avenue

Hartford, CT 06106

Phone number: 860-808-5420

Online: https://www.dir.ct.gov/ag/complaint/

(iv.) Utah

Effective December 31, 2023, if you are a resident of Utah, you can file a complaint with the Office of the Attorney General of Utah:

Mailing address:

Utah Attorney General’s Office

Utah State Capitol

P.O. Box 142320

Salt Lake City, UT 84114-2320

Online: https://attorneygeneral.utah.gov/contact/complaint-form/

(v.) Iowa

Effective January 1, 2025, if you are a resident of Iowa, you can file a complaint with the Office of the Attorney General of Iowa:

Mailing address:

Office of the Attorney General of Iowa

Consumer Protection Division

Hoover State Office Building

1305 E. Walnut Street

Des Moines, Iowa 50319-0106

Online: https://www.iowaattorneygeneral.gov/for-consumers/file-a-consumer-complaint

1. California Residents: Your California Privacy Rights

California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our customers who are California residents to request and obtain from us once a year, free of charge, information about the Personal Information we disclosed to third parties for direct marketing purposes in the preceding calendar year. If you are a California resident and would like a copy of this notice, please contact us at **Privacy Policy Request** or write to us at 818 W 7th Street #1200, Los Angeles, CA 90017. Attn: Legal Department. Not all information sharing is covered by the “Shine The Light” requirements and only information on covered sharing will be included in our response. Under California law, businesses are only required to respond to a request once during any calendar year.

If you are a California resident, then you also have certain rights under the CCPA, as amended and expanded by the CPRA, regarding your Personal Information:

(A.) Right to Opt-Out

You have the right to direct us not to Sell your personal information (the “right to opt-out”). If you have opted-in to the Sale of your Personal Information, you may opt-out of future Sales at any time.

To exercise the right to opt-out, you (or your authorized representative) may submit a request to us by visiting the following link:

**Do Not Sell or Share My Personal Information**

Once you make an opt-out request, we will wait at least twelve months before asking you to reauthorize the sale of your personal information. You may change your mind and opt back in to the sale of your personal information at any time by making that selection in a **Privacy Policy Request**.

You do not need to create an account with us to exercise your opt-out rights. We will only use the Personal Information provided in an opt-out request to review and comply with the request.

(B.) Right to Limit Use of Sensitive Personal Information

Under the CCPA, some Personal Information you may provide to us is considered “sensitive” Personal Information, such as your driver’s license, state identification card, financial information, racial or ethnic origin and geolocation. You may, at any time, direct us (and our Service Providers) to limit our use and disclosure of your “sensitive” Personal Information to only those uses which are necessary to perform the Services, or for any other lawful purpose. Once you exercise this right, we will not use or disclose your sensitive Personal Information for any other purposes without your express consent unless permitted by the CCPA or applicable law. However, we may continue to use or disclose your Personal Information that is not considered “sensitive” as set forth in this Privacy Policy.

(C.) Right to Know

You have the right to know and see what data we have collected about you over the past twelve months, including:

• The categories of Personal Information we have collected about you;

• The categories of sources from which the Personal Information is collected;

• The business or commercial purpose for collecting your Personal Information;

• The categories of third parties with whom we have shared your Personal Information; and

• The specific pieces of Personal Information we have collected about you.

(D.) Right to Modify

You have the right to correct any inaccuracies in the data and Personal Information you provide to us.

(E.) Right to Delete

You have the right to request that we delete the Personal Information we have collected from you (and direct our Service Providers to do the same). There are a number of exceptions, however, that include, but are not limited to, when the information is necessary for us or a third party to do any of the following:

• Complete your transaction;

• Provide you a good or service;

• Perform a contract between us and you;

• Protect your security and prosecute those responsible for breaching it;

• Fix our system in the case of a bug;

• Protect the free speech rights of you or other users;

• Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et seq.);

• Engage in public or peer-reviewed scientific, historical, or statistical research in the public interests that adheres to all other applicable ethics and privacy laws;

• Comply with a legal obligation; or

• Make other internal and lawful uses of the information that are compatible with the context in which you provided it.

(F.)_ Exercising Your Rights_

To exercise your right to know or your right to delete, please submit a verifiable consumer request to us as indicated in the “Contact Us” section of this Privacy Policy. Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your Personal Information. You may also make a request to know or delete on behalf of your child by providing proof of identity. However, please note that we may retain certain Personal Information as permitted by law and will maintain a record of the request as required by § 999.317(b) of the CCPA regulations. You may only make a verifiable consumer request to exercise your right to know twice within a 12-month period. The verifiable consumer request must:

• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Information or an authorized representative.

• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

Only you, or someone legally authorized to act on your behalf, may make a request related to your Personal Information. To have an authorized agent make a request under the CCPA on your behalf, please ask the authorized agent to contact us as set forth in the “Contact Us” section below. Please note that we may require the agent to provide us with proof that you have given them signed permission to submit the request. We may also require that you either verify your identity directly or directly confirm that you provided permission to your authorized agent. We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you.

The requirements above do not apply if you have provided the authorized agent with power of attorney under the California Probate Code sections 4121 to 4130.

We will not discriminate against you for exercising any of your CCPA rights described above. Unless permitted by the CCPA, we will not deny you goods or services; charge you different prices or rates for goods or services; provide you a different level or quality of goods or services; or suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services. However, please note that if we are unable to provide your Personal Information to our sponsors or partners it may mean that you will not receive benefits provided to other consumers (e.g., sample products or services).

1. Your Additional Rights in the UK and European Economic Area

If your personal data has been collected in connection with our activities in the UK or European Economic Area (“EEA”), you have the following rights:

• Withdrawal of Consent: If consent is the lawful basis of our processing, you have the right to withdraw any consent that you have provided to us to process your personal data.

• Access: You have the right to access your personal data.

• Rectification: You have the right to rectify inaccurate personal data.

• Erasure: You have the right to have your personal data erased if it is no longer necessary for the purposes for which it was processed, you have withdrawn your consent to, or object to, its processing and there is no other legitimate grounds for processing it or you believe that it has been unlawfully processed.

• Restriction: You have the right to have the processing of your personal data restricted if you contest its accuracy, if its processing is unlawful, if we no longer need it but you need it preserved for purposes of a legal claim, or if you have objected to its processing and are awaiting verification of our legitimate grounds for processing it.

• Data Portability: You have the right to have certain personal data you provide to us transferred to another company in a machine-readable format.

• Objection: You have the right to let us know that you object to the further use or disclosure of your personal data for certain purposes.

In order to exercise any of these rights, or for more information, please use the contact details specified in Section 16. Please note that these rights are subject to certain preconditions and qualifications under applicable law.

You also have the right (where applicable) to withdraw any consent given in relation to the processing of your personal information.

Please note that the right to erasure is not absolute and it may not always be possible to erase personal data on request, including for example where the personal information must be retained to comply with a legal obligation.

If you are in the UK, you may lodge a complaint with the Information Commissioner’s Officer. If you are in the EEA, you may lodge a complaint with a supervisory authority that has authority in your country or region. Please click here for contact information for such authorities. 

1. Security Practices

We use reasonable security efforts to protect the Personal Information in our possession. However, no method of transmission or storage of data is 100% secure and we will not be responsible for any damage that results from a security breach of data or the unauthorized access to or use of information, whether Personal Information or Device Identifiable Information. To the extent we provide your Personal Information to any third parties, we will request that they use reasonable security measures to protect your information.

1. Links to Other Services

The Services may contain links to other Website and online services, including links to our Service Providers, partners’ or advertisers’ Website. When you link to such other sites and services (including by means of clicking on hyperlinks, logos, widgets, banners or advertisements), you become subject to their terms of use and privacy policies posted thereon and/or applicable thereto. Because we cannot control the activities of third parties, please note that we are not responsible for the privacy practices of third-party Website. We encourage you to be aware of this when you click on a link and leave the Website, and to read the privacy policies of every website that collects Personal Information from you.

1 .U.S. Operations, Non-Discrimination, and Making a Complaint

The Services are operated and maintained within the U.S. We make no assurances or representations of any kind that the Services are suitable for use outside the U.S. or in the country in which you reside. The information we collect is kept on servers in the U.S. and may be transferred to servers in other countries, subject to the terms of this Privacy Policy. We retain the Personal Information that we collect for so long as we continue to have a business purpose for it.

By accessing and/or using a Service, establishing an account, or making a purchase, you consent to the processing of your Personal Information as provided in this Privacy Policy. You may withdraw that consent by contacting us at **Privacy Policy Request**. Please know that when you withdraw your consent, we may still use your information to the extent necessary to complete a transaction with you or as otherwise permitted by law. You are required to provide certain Personal Information in order to use a Service, to make a purchase or to take advantage of certain features available through the Website. Your choice not to provide this information may prevent you from using the Services or may result in a need to terminate your account or an inability for you to use certain features. It is not our intent to discriminate against you for exercising your rights or the choices available to you. But, without certain information, the Website and Services may not work as designed.

If you wish to object to or raise a complaint on how we have handled your Personal Information, you may contact us at **Privacy Policy Request**.

If you are not satisfied with our response or believe our processing of your Personal Information is not in accordance with law, you may register a complaint with the appropriate governmental authority. 

1. Changes to this Privacy Policy

This Privacy Policy replaces any earlier version. You should review this Privacy Policy periodically as we may modify it from time to time. If we change our Privacy Policy in the future, we will post the changed Privacy Policy on the homepage of the Website and other locations where the policy was previously posted. You will be able to determine what version of the Privacy Policy applies by the “Effective Date” placed under the title. Where consistent with applicable law, your continued use of the Services after we have changed the Privacy Policy signifies your acceptance of the revised terms. Under certain circumstances (e.g., with respect to certain material changes to this Privacy Policy, including the way we use or share Personal Information previously collected from you through the Services), we may also elect to notify you through additional means, such as posting a notice on the front page of the Website or by means of an e-mail.

1. Children’s Data

Our Website is designed for a general audience and is not directed to children. We do not knowingly collect or solicit Personal Information from children under the age of 13 (or such other age as may be required by applicable law) through the Website. If we become aware that we have collected Personal Information from a child under such age without verification of parental consent, we will promptly delete that information from our records. If you believe that a child under such age may have provided us with Personal Information, please contact us as specified in the “Contact Us” section of this Privacy Policy.

15. Exclusions

This Privacy Policy does not apply to any Personal Information we collect other than Personal Information collected through the Services or, in the case of Employee Personal Information, relating to recruitment, applications and employment. This Privacy Policy also does not apply to information about businesses or other non-individual users. We reserve the right to use and disclose aggregated or de-identified information for any commercially reasonable purpose.

16. Contact Us

Please feel free to contact us if you have questions or concerns about this Privacy Policy or if you would like to exercise your applicable data protection rights via the web at **Privacy Policy Request**,  or by mailing us at:

BMO Stadium

818 W 7th Street #1200

Los Angeles, CA 90017

Attention: Legal Department