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yngblkarawak

a-state-of-bliss

Oluchi Onweagba @ John Galliano Spr/Sum 2000

amandla

blethany

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eartha kitt mother eartha

caribbeanangel

Allison Hands, Soca Monarch.

enidtheghost-sims

The reason companies use in game currency is to manipulate you into buying more and making it harder to track how much you've spent.

Let's make a pretend currency like "Meela" to use for an example. Let's say $7.50 buys 10 Meela, and say you want something that costs 8 Meela. How much actual money does that thing you want cost? You might think you have to do fractions to figure this out and the math is too frustrating but the answer is simple. It costs $7.50.

So in this example you have 2 Meela left, but everything costs 4 Meela or more. To keep from feeling like those 2 Meela are going to waste you pay another $7.50 to buy 10 more Meela just so you can spend the 2 Meela you purchased previously. Now instead of spending $7.50 for the thing you wanted originally you've spent $15, twice that.

This is intentional and there's a reason why this tactic is used more often with games that target kids/a young audience (like the sims 4) or mobile games that encourage impulsiveness.

EA knows all this because they have a loooooong history of testing out predatory tactics with both The Sims franchise and FIFA. They know in game currency is harder to track and easier to impulse buy. They know players will spend more on currency to get rid of a remainder they can't spend. They have done this before, studied it, and built these systems. They are baiting us so they can feed on us.