Websites that make
the first impression
count.
Bear On Unicycle designs clear, memorable websites and brand systems for growing US companies that need more trust, better enquiries and a sharper online presence.
Design that helps buyers
understand you faster.
We work on the parts of a website that influence trust: positioning, visual identity, page structure, proof, speed, and the path to contact.
Website Strategy
Site maps, content priorities, conversion paths and project briefs that turn a vague redesign into a clear production plan.
Explore service →Brand Systems
Logo refinement, art direction, typography, color, component libraries and launch guidelines for teams that need consistency.
Explore service →Web Design & Build
Fast responsive marketing sites, service pages, case-study systems, campaign pages and CMS-ready front ends — built to last.
Explore service →Projects with real results.
HarborPay
Trust-led product site for payments, compliance and sales education — 38% more demo requests.
MavenHealth Clinics
Calmer service website helping patients choose care paths faster.
The Bibliotheca Bar
Warmer booking and events path for a neighborhood cocktail bar.
Northstar Freight
Stronger B2B credibility and smarter quote routing.
IOGraphica
Launch website for a generative art desktop application.
Cedar Advisory
Positioning and site refresh for a boutique M&A advisory firm.
A clear path from
brief to launch.
Senior-led projects, direct collaboration. No handoffs, no committees — just focused work that ships on time.
Audience research, competitive landscape, conversion analysis and a content plan that sets every page up to convert.
Art direction, typography, color systems and interactive states — built as a reusable design system, not one-off screens.
Clean semantic HTML, performance-tuned assets, WCAG 2.2 AA accessibility, cross-browser testing and full redirect mapping.
Analytics configuration, deployment, launch-day monitoring and documentation your team can actually use to maintain the site.
Words from the people we've helped.
"The strategy phase alone was worth the engagement. They identified three pages where we were losing qualified leads and rebuilt them in a way that feels right for our clients."
"Fast, senior, direct. No account management overhead — I worked with the same person who designed the site. The result speaks for itself: demo requests up 38% in the first quarter."
"They handed over a brand system our entire team can use without second-guessing every decision. Clear color logic, practical type rules, and guidelines written for humans not designers."
Thinking out loud on the web.
Design Systems Your Marketing Team Will Actually Use
Most design systems collect dust. Here's how to build one structured around the decisions your team makes weekly — not theoretical edge cases.
Website Performance Fixes That Buyers Actually Notice
Milliseconds matter, but not all of them equally. We walk through the three performance improvements that move needle for B2B buyers on mobile.
Analytics Clean-Up Before a Redesign: What to Fix First
Bad data going into a redesign produces bad decisions coming out. A practical checklist for cleaning your GA4 setup before the redesign kicks off.
Have a website that needs to feel more credible?
Send a short note describing your project. We'll reply within one working day with practical next steps.