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iPhone 12

Blast past fast.

From $29.12/mo. or $699 before trade‑in.1
Buy directly from Apple with special carrier offers.

iPhone 12 Pro

It’s a leap year.

From $41.62/mo. or $999 before trade‑in.2
Buy directly from Apple with special carrier offers.

Apple Watch Series 6

The future of health is on your wrist.

iPad Air

iPad Air

Powerful. Colorful. Wonderful.

Apple Fitness plus

A new fitness experience for everyone. Powered by Apple Watch.

Apple One

Bundle up to six Apple services. And enjoy more for less.

Apple logo, Gifts for Valentine’s Day

For lovers of

Apple Card

Get 3% Daily Cash back on purchases from Apple when you use Apple Card.

Apple TV plus

Losing Alice
Not all fantasies are fiction.