About Instagram ads
Starting February 2024, an Apple service fee of 30% of your total ad payment, before any taxes and local fees, may apply when you boost in the Instagram iOS app from your iPhone or iPad. This fee is retained by Apple, not Instagram or Meta. Learn more about avoiding Apple service fees when boosting on Instagram.
When you set up a professional account on Instagram, you can run ads from your Instagram professional account and use Meta tools to create ads that appear on both Instagram and Facebook.
There are 3 ways to run ads on Instagram:
- Create ads directly from Instagram. Once you convert your profile to a professional account, you can boost feed posts, Reels and Stories from your Instagram professional account.
- Create ads from your Facebook page. If you manage a Facebook page, you can link an Instagram professional account to that page to create ads. When you create ads from your page, they can appear on Facebook and Instagram.
- Create ad campaigns in Meta Ads Manager. Ads Manager provides comprehensive tools to create ads on Instagram and Facebook. Learn how to create Instagram ads in Meta Ads Manager
Before creating ads, you must change your profile to a professional account on Instagram. In some regions, you’ll also need to connect your Instagram professional account to a Facebook page you manage to run ads directly from Instagram.
