About professional accounts on Instagram
Professional accounts on Instagram can either be set to Business or Creator. A creator account is best for public figures, content producers, artists and influencers, while a business account is best for businesses looking to grow and reach customers. We recommend connecting your business Facebook Page with Instagram to get the most out of Instagram's business tools. Learn more about connecting a Facebook Page to your Instagram professional account.
Changing your personal profile to a professional account will limit your ability to take certain actions on Instagram:
- Professional accounts can't be set to private. Learn more about the differences between public and private accounts on Instagram.
- If you've linked a Facebook page to your professional account on Instagram, you'll only be able to share your Instagram posts to Facebook through that page. You won't be able to share to another Facebook page or to a Facebook profile. Learn how to add or change the Facebook Page connected to your Instagram professional account.
When you set up a professional account on Instagram, you’ll have access to these features:
- Professional dashboard: Track your performance, access and discover professional tools, and explore educational information curated by Instagram.
- Linked permissions: When you link an Instagram account to a Facebook page, admins, editors and other page roles will have equal permissions on the associated Instagram account.
- Contact information: You can add a Contact button to your professional account which will appear near the top of the profile. You'll be able to include directions, a phone number and an email address. Your contact information is displayed and you can edit this at any time. When you turn this feature on, your information can be seen by anyone who taps the Contact button.
- Category label: Professional account will show a category directly below the profile image. This category is the same as the category of your linked Facebook page. You can choose to display or hide your category label on your public profile after set up.
- Insights: Instagram Insights provide information on who your followers are, when they're online and more. You can also view insights for specific posts you've created to see how each performed and how people are engaging with them. Learn more about Instagram Insights
- Secondary inbox: You’ll have access to an inbox with Primary, General and Requests folders. You can use this inbox to organize your messages and control your notifications.
- Ranked requests: You’ll be able to sort your requests by received date or by top accounts.
Also, your photos and videos may appear in search engine results so people outside of Instagram can discover your content more easily. Learn more about how photos and videos show up in search results, and how you can turn off this setting.
