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iPhone 12 Pro

It’s a leap year.

iPhone 12 Pro Max
Pre-order starting at 5:00 a.m. PST on 11.6
Available 11.13

iPhone 12

Blast past fast.

iPhone 12 mini
Pre-order starting at 5:00 a.m. PST on 11.6
Available 11.13

Apple Watch Series 6

The future of health is on your wrist.

iPad Air

iPad Air

Powerful. Colorful. Wonderful.

Apple One

Bundle up to six Apple services.1 And enjoy more for less.
Coming late 2020

Apple Fitness+

A new fitness experience powered by Apple Watch.

Apple Card

Get 3% Daily Cash back on purchases from Apple when you use Apple Card.

Apple TV plus

It's the Great Pumpkin Charlie Brown
Streaming free exclusively through November 1.