Get $170–$630 in credit toward iPhone 16 or iPhone 16 Pro when you trade in iPhone 12 or higher.* Shop iPhone

iPhone

Designed to be loved.

Get to know iPhone.

Apple Intelligence

AI‑opening possibilities.¹
Cutting-Edge Cameras

Picture your best
photos and videos.
Chip and Battery Life

Fast that lasts.
Innovation

Beautiful and durable,
by design.
Environment

Recycle. Reuse. Repeat.
Privacy

Your data.

Just where
you want it.
Customize Your iPhone

Make it you.
Through and through.
Peace of Mind

Helpful features.
On and off the grid.

Getting Started

Switching from Android to iPhone is simple.
Designed to Last

iPhone holds its value longer than other smartphones.
Personalize Your iPhone

Make it you.
Through and through.
Apple Intelligence

AI‑opening possibilities.¹
Privacy

Your data.

Just where
you want it.
Cutting-Edge Cameras

Picture your best
photos and videos.
Environment

Recycle. Reuse. Repeat.
Peace of Mind

Helpful safety
features.

Just in case.

Explore the lineup.

Compare all models

iPhone 16 Pro

Available in Desert Titanium, Natural Titanium, White Titanium, and Black Titanium

The ultimate iPhone.

From $999 or $41.62/mo. for 24 mo.**

Learn more Buy
Apple Intelligence¹

A18 Pro chip with 6-core GPU

Camera Control
- Pro camera system
- Our most advanced 48MP Fusion camera
- 5x Telephoto camera
- 48MP Ultra Wide camera
- Visual intelligence, to learn about your surroundings
Up to 33 hours video playback³
iPhone 16

Available in Ultramarine, Teal, Pink, White, and Black

A total powerhouse.

From $799 or $33.29/mo. for 24 mo.**

Learn more Buy
Apple Intelligence¹

A18 chip with 5-core GPU

Camera Control
- Advanced dual-camera system
- 48MP Fusion camera
- 2x Telephoto
- 12MP Ultra Wide camera
- Visual intelligence, to learn about your surroundings
Up to 27 hours video playback³
New
iPhone 16e

Available in White, and Black

Latest iPhone. Greatest price.

From $599 or $24.95/mo. for 24 mo.**

Learn more View pricing
Apple Intelligence¹

A18 chip with 4-core GPU

Camera control not applicable
- 2‑in‑1 camera system
- 48MP Fusion camera
- 2x Telephoto
- Camera not applicable
- Visual intelligence, to learn about your surroundings
Up to 26 hours video playback¹¹
iPhone 15

Available in Pink, Yellow, Green, Blue, and Black

As amazing as ever.

From $699 or $29.12/mo. for 24 mo.**

Learn more Buy
Apple Intelligence not applicable

A16 Bionic chip with 5-core GPU

Camera Control not applicable
- Dual-camera system
- 48MP Main camera
- 2x Telephoto
- Ultra Wide camera
- Visual intelligence not applicable
Up to 26 hours video playback³

Take a closer look.

A Guided Tour of
iPhone 16 & iPhone 16 Pro

Watch the film

Why Apple is the best
place to buy iPhone.

Shop iPhone

Save with Apple Trade In.

Get $170–$630 in credit toward iPhone 16 or iPhone 16 Pro when you trade in iPhone 12 or higher.*
Pay over time, interest-free.

When you choose to check out with Apple Card Monthly Installments.¹²
Apple. Your one-stop shop for incredible carrier deals.

Get up to $830–$1000 in credit on a new iPhone with AT&T, Boost Mobile, T‑Mobile, or Verizon. Trade‑in may be required.¹³
Get flexible delivery and easy pickup.

Choose two‑hour delivery from an Apple Store, free delivery, or easy pickup options.
Shop live with a Specialist.

Let us guide you live over video and answer all of your questions.
Meet your new iPhone with Personal Setup.

Jump into online sessions with a Specialist to set up your iPhone and discover new features.
Explore a shopping experience designed around you.

Use the Apple Store app to get a more personal way to shop.

iPhone essentials.

All iPhone accessories

iPhone accessories

Explore colorful cases, USB‑C power adapters,

MagSafe accessories, and more.
Shop iPhone accessories
AirTag

Attach one to your keys. Put another in your
backpack. If they’re misplaced, just use the Find My app.
Buy

Significant others.

With iPhone Mirroring, you can view your iPhone screen on your Mac and control it without picking up your phone. Continuity features also let you answer calls or messages right from your Mac. You can even copy images, video, or text from your iPhone and paste it all into a different app on your Mac. And with iCloud, you can access your files from either device.
Misplaced your iPhone? The latest Apple Watch models can show you its approximate distance and direction.¹⁴ To set up a group photo on your iPhone, join the group and use Apple Watch as a viewfinder to snap the shot. And when you take a call on your Apple Watch, just tap your iPhone to continue the conversation there.

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You have an Android phone. But want an iPhone. See how easy it is to switch.

iPhone 16 Pro

iPhone 16

New iPhone 16e

iPhone 15

A Guided Tour of iPhone 16 & iPhone 16 Pro

Save with Apple Trade In.Trade in your Android phone for credit.

Pay over time, interest-free.

Apple. Your one-stop shop for incredible carrier deals.

Get flexible delivery and easy pickup.

Shop live with a Specialist.

Meet your new iPhone with Personal Setup.

Explore a shopping experience designed around you.

iPhone accessories

AirTag

iPhone and Mac

iPhone and Apple Watch

iPhone and AirPods

iPhone

You have an Android phone.
But want an iPhone.
See how easy it is to switch.

New
iPhone 16e

A Guided Tour of
iPhone 16 & iPhone 16 Pro

Save with Apple Trade In.