Latest App4 News

While third-party platforms played a big part in making it second nature for people to order and pay online for food delivery, they’ve also played a part in reducing your profit margins as a result of the large commissions

While third-party platforms played a big part in making it second nature for people to order and pay online for food delivery, they’ve also played a part in reducing your profit margins as a result of the large commissions

Maintaining quality and consistency across all of your food and drink sites can be difficult, especially when using a suite of software that does not adequately work together. You rely heavily on your EPOS, delivery management systems, order management systems and other essential software/hardware. If they’re not communicating with one another, how do you expect […]

Landlord Ben Cheshire is attempting to break the tradition of jockeying for bar staff’s attention at the bar by introducing two-tier pricing – to encourage patrons to order from their tables, using a QR code.

How strategic partnerships and cutting-edge technology can drive operational efficiency and customer satisfaction. TJ’s Takeaway, located in the renowned Parkfoot Holiday Park in Ullswater, Cumbria, is a popular destination for hot food and snacks among park and local residents. Over the years, TJ’s has partnered with App4 to implement their app and online ordering services, […]

Tired of slow ordering, an overreliance on staff, reduced profits and an overly complex tech stack? Enter: App4 – we’re flipping the script, putting the power back into the hands of growing hospitality businesses, increasing your profits, scrapping commission fees and cutting down on staffing requirements. It’s time to make your ordering experience the envy […]

Delivery aggregators like Just Eat, Uber Eats and Deliveroo are taking a huge cut from small food delivery businesses & franchises just like yours.  You’re doing all the work, they could be taking 30%+ of your profits.  Yeah, that’s fair. In this blog, we’re going to talk to you about a different way of doing […]

What do the most successful, growing food and drink businesses have in common? They prioritise their customer service across all platforms.  In any food and drink business, customer experience is paramount. This is no surprise to anyone in the business. However, it’s very easy to neglect, or to take our customers for granted.  So, how […]

Over the next three months we will document the story of three independent businesses and their journey to freedom from the platforms, or at least giving them the choice and power to choose.

In the ever-changing and innovative world of hospitality, Point of Sale (POS) systems remain crucial pillars for the efficient and seamless operation of restaurants. With technology constantly redefining the dining experience, finding the best restaurant POS system in 2024 is incredibly important for establishments hoping to improve the customer experience and maximise efficiency.   We […]