Tags: prejudice

Nevermore Filmworks

Burger King has decided that exploiting indigenous people from around the world is an acceptable way

I had seen the ad campaign on TV a few times and was angered by it. Tonight I watched the "film", and I use the word "film" very loosely as this is advertising not filmmaking. Titled Whopper Virgins, it angered me even more than the TV spot had.
So here is the premise. This "film" crew travels the world finding people who have never seen or heard of a hamburger. They then serve them a Big Mac and a Whopper and ask which is better.
Now when I say people who have never seen or heard of a hamburger I mean indigenous people. People who have a whole ecosystem and diet that has existed in peace for as long as those people have existed. Why in the hell would someone think that it is acceptable to bring fast food to these places in the name of so called "research". Did anyone think about what effect this will have on those people? If you have never digested fast food before you're in for one hell of a gastro-intestinal thrill ride after your first Whopper. Hell even if you have digested fast food before, you're still in for that digestion thrill ride after eating a Whopper.
This is just plain wrong. It smacks of ignorance, prejudice, and the idea that Americans know the only right way in life.
I encourage anyone who thinks that this is a despicable campaign based on exploiting other cultures to boycott Burger King.