i am trying to grab the data attribute of an element but somehow it says undefined. here is my html code
<div id="imageContainer">
<img data-fullimageid="1" data-title="Cool Stuff" class="backgroundImages" src="images/galvanize/1.jpg" />
<img data-fullimageid="2" data-title="Awesome" class="backgroundImages" src="images/galvanize/1336/dj.jpg" />
<img data-fullimageid="3" data-title="Elite" class="backgroundImages" src="images/galvanize/3.jpg" />
</div>
And using Jquery to alert it
var firstImageTite = $('.backgroundImages:first-child').data("data-title");
alert(firstImageTite);
it says Undefined. Please tell me where i am wrong, thanks.