The service mark symbol ℠ (the letters ⟨SM⟩ in small capitals and superscript style), is a symbol used in the United States and some other jurisdictions to provide notice that the preceding mark is a service mark. This symbol may be used for service marks not yet registered with the relevant national authority.[1] Upon successful registration, registered services are marked with the same symbol as is used for registered trademarks, the registered trademark symbol ®.[2] The proper manner to display the symbol is immediately following the service name, in superscript style.[2]
| ℠ | |
|---|---|
Service mark symbol | |
| In Unicode | U+2120 ℠ SERVICE MARK |
| Different from | |
| Different from | U+2122 ™ TRADE MARK SIGN U+00AE ® REGISTERED SIGN |
Related symbols
edit- Registered trademark symbol is also used for registered service marks
- Trademark symbol ™
See also
edit- World Intellectual Property Organization
- Unicode input – Input characters using their Unicode code points
References
edit- ^ Hardy, Gareth (2011). Smashing logo design: The art of creating visual identities. Chichester; Hoboken: Wiley. p. 108. ISBN 9781119993322.
- ^ a b Lamb, Charles W. Studyguide for MKTG 7. Just the FACTS101. Cram 101. p. 85. ISBN 9781478454809.
