About us
We believe that fresh air fixes a lot. Since 2000 we've been making it easy to discover ways to get active outdoors and build habits that help people feel better all year round. Our website brings together:
- 1,000s of ways to get active outdoors — including events, trips, challenges, clubs or your own thing
- Our One Million Challenge — a collective goal to keep our community motivated, connected and coming back
- Our own social platform to make it easy for people to plan, log and share their time outdoors
Our mission is simple: to build the UK's biggest community for people who want to get outdoors, be active and feel alive.
Our values
Useful
Everything we do helps someone get active outdoors.
Inspiring
We motivate people of all abilities to get outdoors and feel great.
Simple
Clear, concise and jargon-free, always.
Authentic
Genuine passion, real content, honest advice. No BS.
Professional
Exceptional standards delivered with warmth.
Our strapline is #FreeYourself - this could be from whatever you want!
Our team
Based in Yorkshire, we're a small team of runners, cyclists and everyday adventurers who genuinely believe that fresh air fixes a lot.
