cataphora

(183) Another company, Cataphora, studies intra-company communications by analyzing data samples, whether words or software code, and determining which employees are "thought leaders" (people whose words or work product are copied or cited most frequently) and "networked curators" (those who perceive valuable content and share it with others).

Another category of Endophoric reference introduced by him is Cataphora. This Endophoric reference refers to the upcoming referent in the unfold text.

That is, it corresponds to the way in which information (content) is introduced into discourse "with reference to the conceptual pair anaphora and cataphora. (...) In such case, information is validated as O[ld] or N[ew] not by the knowledge about it, but by the very way it is treated in discourse" (Wlodarczyk & Wlodarczyk 2008: 119).

The other kind of reference, where the pronoun is given first and then kept in suspense as to its identity, which is revealed later, is known as cataphora (i.e.

Another Silicon Valley company, Cataphora, describes itself as "The world's authority on the implications of personal and organizational behavior as evidenced by the use of electronic media." The company has an interesting demo application called the Digital Mirror (www.cataphora.com).

Elizabeth Charnock, author of E-Habits: What You Must Do to Optimize Your Professional Digital Presence and CEO of the digital analytics firm Cataphora, suggests that new career opportunities are rising for those who would help you manage your online image by correcting your blunders.

NEW YORK: Suppose a group of workers frequently communicate among themselves, and then suddenly one of them gets left off all the "copy-tos." "It could be that they're planning a surprise birthday party," says Elizabeth Charnock, whose company, Cataphora, analyzes e-mail traffic and content as well as other documents, primarily for clients involved in litigation and crime detection.

ELIZABETH CHARNOCK is the chief executive officer of Cataphora Inc., a Redwood City, Calif.-based provider of investigative analytics and review software.